risks and rewards of creating authentic content

sales@advisorwebsites.com | 1-866-638-0273 x212

Risks & Rewards of Creating Authentic Content

Maggie Crowley, Marketing Coordinator

Risks & Rewards of Creating Authentic Content

Next steps

CommitmentPricingDemo

Statistics

Questions

SPEAKERS

Maggie CrowleyMarketing CoordinatorAdvisorwebsites.com

Stephanie HolmesCEOThe Money Finder

Next steps

Statistics

Questions

AGENDA

Consumer behavior is changing

What is content marketing?

Risks & rewards

3 ways to create valuable content

Next steps

Statistics

GOOGLE IS THE NEW YELLOW PAGES

% OF PEOPLE WHO DO INTERNET SEARCH

Next steps

Statistics

WHAT ARE THEY LOOKING FOR ONLINE?

68% would rather learn about your firm reading an article rather than an advertisement

Next steps

Statistics

WHAT IS CONTENT MARKETING?

Creating and distributing relevant and valuable content to attract, acquire, and engage a

clearly defined and understood target audience – with the

objective of driving profitable customer action.

Next steps

Statistics

LIKE WHAT?

Blog Whitepapers Video

Next steps

Statistics

Ain’t got time for that

Next steps

Statistics

Next steps

Statistics

REWARDS – VAST NEW OPPORTUNITIES

Top 3 rewards:

1. Build your brand

2. Establish credibility

3. Become an expert

Next steps

Statistics

COMPANIES THAT BLOG

Next steps

Statistics

COMPANIES THAT BLOG

57%Source: State of Inbound Marketing, Hubspot, March 2012

of marketers acquired customers from blogging

Next steps

Statistics

3 ways to create valuable content

Next steps

Statistics

Curate

Comment

BEST PRACTICE TIP #1

Next steps

Statistics

CONTENT CURATION

Action steps:

• Start once per month

• Find and share relevant pieces

• Write a few sentences on why you thought it share worthy

• Use images

• Ask questions

• Then promote on social media

Next steps

Statistics

CONTENT CURATION

Next steps

Statistics

CONTENT CURATION

What about the risks?

• As little as 1 hour a month

• Second set of eyes

• Share your plan with compliance

…And the rewards?

• Gives you a lot more than an online resume with little writing

• A good place to start

• Allows you to build confidence in your writing

Next steps

Statistics

FIND, COMMENT, SHARE

Action steps:

• Start twice a month

• Find & share relevant pieces where you have a supporting or contradictory opinion

• Write a short piece linking to the original piece

• Ask questions

• Then promote on social media

Next steps

Statistics

COMMENTING ON CONTENT

• As little as 2 hour a month

…And the rewards?

• Gives you an authentic voice online

• Makes you more searchable and shareable

• A good place to grow

• Allows you to take the next step without creating content from scratch

Next steps

Statistics

Action steps:

• Start once a week

• Create a list of topics you are passionate about

• Write 250-500 word pieces

• Use images

• Ask questions

• Promote on social media

CRAFTING ORIGINAL CONTENT

Next steps

Statistics

CRAFTING ORIGINAL CONTENT

• As little as 1 hour a week

And the rewards?

• Builds your brank

• Makes you more memorable

• A good place to be a leader

• People get to know you before they meet you

• Attracts clients and COI from anywhere

Next steps

Statistics

CASE STUDY: BLOGGING IN ACTION

Jeff uses his blog to answer frequently asked questions

Next steps

Statistics

BLOGGING IN ACTION

“Life insurance retirement planning”

Next steps

Statistics

38 Million results

Next steps

Statistics

Blogging: search engines

love blogs

Next steps

Statistics

All these companies

pay for results

Next steps

Statistics

A SIMPLE ALTERNATIVE: WHITE BOARD VIDEOS

Next steps

Statistics

NOW WHAT?

1. Decide where to start

2. Put it in your schedule

3. Treat it like a sale…..one day it will be

4. Start your list

5. Make a plan

Next steps

Statistics

EDITORIAL CALENDAR

Date Topic

Friday, February 7 Saving for college

Thursday, March 13 3 tips for retiring couples

Tuesday, April 1 What are annuities?

Wednesday, May 1

Thursday, June 19

Next steps

Statistics

REQUIRED TOOLS:

A website Choose one with a built in blogging platform that is user friendly

A second set of eyesIf you don’t have a captain-grammar-pants on staff, hire a free lance editor

TimeThere is no two ways about it, writing your own content will take time.

NEXT STEPS

THANK YOU

…questions?

risks and rewards of creating authentic content

content marketing

good place

eyes makes

risks amp

content

writing

month

compliance

Marketing

insider's guide to outsourcing risks and rewards, the

the stock market webquest …risks and rewards

risks and rewards copy

canada s hydrogen future risks and rewards

outsourcing and telemedicine: risks and rewards

top biometric identifiers: risks & rewards

the healthcare iot: rewards and risks (infographic)

open apis - risks and rewards (Øredev 2013)

2013 social media risks and rewards

risks and rewards

design build risks and rewards for public owner

risks and rewards for the insurance sector

cloud storage: the risks and rewards

risks & rewards - soa

location, location, location: risks and rewards of ... ·...

african mining: risks and rewards - markus weimer, control...

the candidate experience - risks, rewards, opportunities

online voting: rewards and risks

social media & the feedback economy: risks, rewards &...

real time twitter: rewards and risks