river cruising

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RIVER CRUISINGA&N Media Quantative Omnibus August 2011

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RIVER CRUISING

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MORE HOLIDAYS

2 or more holidays70%

(63%)

Thinking of the last 12 months, how many holidays and short breaks have you been on ?A&N Media Quantative Omnibus August 2011, Research NowBase: UK (2001) Mail Readers (1078) MailClassified.co.uk

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MORE LIKELY TO CRUISE

Would you consider a cruise holiday?A&N Media Quantative Omnibus August 2011, Research NowBase: UK (2001) Mail Readers (1078)

Sea Cruise

River Cruise59%

70%

65%

78%

Mail Readers UK Pop

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2 When considering a river cruise, please rank the following attributes in order of importance...(1 being most important and 9 the least)A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)

1 3

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How much would you spend on a river cruise?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)

UK Pop

Mail Readers 3%

3%

4%

4%

19%

17%

45%

42%

29%

34%

Under £500 £500 - £999 £1,000 - £1,499 £1,500 - £1,999 £2,000+

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RIVER CRUISES ARE...

Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)

...for older people37%

(37%)

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RIVER CRUISES ARE...

Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)

...expensive33%

(33%)

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RIVER CRUISES ARE...

Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)

33%(33%)

...a way to experience locations I want to visit

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RIVER CRUISES ARE...

Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)

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FURTHER STATEMENTS

Thinking about river cruises, which of the following statements do you agree with?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)

51%

37%

28%

17%

8%

23%

46%

54%

66%

80%

Agree (strongly agree + tend to agree)Disagree (tend to agree + strongly disagree)

The location would be important to me if i went on a river cruise

I like the idea of everything being included in a river cruise holiday

Short cruises of no more than a week would appeal to me more

I wouldn’t expect to pay a lot of money for a rive cruise

I would rather go on a river cruise than a sea cruise

UK Pop Mail Readers

54%

39%

28%

16%

8%

24%

50%

58%

71%

85%

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More holidays...

IN SUMMARY

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More likely to cruise...

IN SUMMARY

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Price...

IN SUMMARY

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Route...

IN SUMMARY

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and added extras are most important...

IN SUMMARY

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if you want our readers to spend MORE on your river cruises!

IN SUMMARY

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