rnts media - fyber · fyber rtb: optimization to scale with the enormous traffic, ... cross-device...
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DIGITAL
ADVERTISING
TECHNOLOGY
PROVIDERNEUTRAL SUPPLY-SIDE
POWERHOUSE
FOUNDED IN 2010
380+ EMPLOYEES40% IN TECHNOLOGY
GLOBAL REVENUE
BASE 45% NA, 30% EMEA,
25% ROW
ABOUT RNTS4
DATA-DRIVEN
AUDIENCE
SEGMENTATION
VIDEO
ACROSS
SCREENS
ADVANCED
PROGRAMMATIC
PLATFORM
OUR OFFERING
MONETIZATION
INFRASTRUCTURE
PROVIDER
SUPPORTING
DIGITAL
PUBLISHERS AND
APP DEVELOPERS IN
MONETIZING THEIR
AUDIENCES
THROUGH DIGITAL
ADVERTISING
WHAT WE DO
ADVERTISERS PUBLISHERS
5
VIDEO &
PROGRAMMATIC
BUSINESS
DRIVING
STRONG
GROWTH
IN 2016
LATEST NEWS6
Strong programmatic and video business activity
resulted in an increase in gross revenues of +69%
to €218m vs. €129m in 2015
Outperformed guidance, which was raised twice
over the year
Improved the full year 2016 adj. EBITDA result
by €6.4m to -€5.8m
Q4 adj. EBITDA approaching break-even
at -€0.5m
Note: 2016 figures based on preliminary pre-audit calculations
SUCCESSFULLY
DELIVERED ON
OUR M&A
STRATEGY
LATEST NEWS7Note: 2016 figures based on preliminary pre-audit calculations
› Completed acquisitions of mobile mediation provider
Heyzap and real-time bidding exchange Inneractive,
significantly expanding the Group’s product offering and
global reach
› Successfully delivered on the growth strategy set out in
2015
› Expanded focus of programmatic trading & video
advertising
› Revenues from programmatic trading and real-time
bidding grew by almost 300% from 2015,
accounting for 59% of the Group’s revenues
› Video revenues increased by almost 280% over
2015, representing 44% of total revenues
› In April 2017, restructured convertible bond to reduce
interest burden and refinancing risk for 2020
BUSINESS & TECH HIGHLIGHTS 2016
8
› Expanded focus on premium publishers Signed
exclusive agreement with Axel Springer to help
monetize new app Upday
› Launched China office, signed deals with the biggest
publishers such as Baidu and Cheetah Mobile soon
after
› Released Fyber publisher ad server as part of the
integration of Fyber RTB services into Fyber
› Released Banner ads, including support for key
demand partners such as Google AdMob, Facebook
Audience Network
› Launched “Story”, an innovative in-feed native video
format, secured beta tester Huffington Post/AOL as a
regular client
› Strong focus on efficiency & performance at
Fyber RTB: optimization to scale with the enormous
traffic, improved server efficiencies
PROGRAMMATIC GROWTH
10
BY 2020, MOBILE
PROGRAMMATIC
WILL ACCOUNT
FOR
55% OF GLOBAL
PROGRAMMATIC
SPEND
$5$8
$12
$16
$20
$25
$37
$1
$2
$3
$4
$5
$6
$7
2013 2014 2015 2016 2017 2018 2019
RTB Programmatic Non-RTB Programmatic
65%
45%
35%
55%
World 2016 World 2020
Desktop Mobile
US Programmatic RTB and non-RTB Ad Spend ($bn)Global Programmatic Spend by Format
Source: Magna Global Annual Programmatic Intelligence Report, Sept 2016; excludes search and social
MOBILEVIDEO GROWTH
11
Mobile video continues to be the fastest growing ad format
US Digital Video Ad Spending ($bn)
-3%
21%
35%
64%
Global Programmatic 2015-2020 CAGR
by Format/Device
Desktop
Banner
Display
Mobile
Banner
Display
Desktop
VideoMobile
Video
$4$5 $6 $6
$7 $8
$2
$3
$4
$5
$6
$7
2014 2015 2016 2017 2018 2019
Desktop Mobile
› By 2020, 75% of mobile traffic will be video
› By 2019, video will account for >50% of programmatic ad spend
› Video has more demand than supply - not a commodity in ad tech
Source: Magna Global Annual Programmatic Intelligence Report, Sept 2016; excludes search and social, Cisco Research 2016
RTB growth has been at 300%and is expected to continue
21%
59%
70%75%
79%
41%
30%25%
2015 2016 2017E 2018E
RTB Non-RTB
RNTS RTB vs. Non-RTB Revenue
12
SHORT TERM GROWTH DRIVER 1:REAL-TIME BIDDING
› Strong market growth of programmatic trading, especially real-time bidding
› Share of RTB grew from 21% in 2015 to 59% on average in 2016
Note: includes programmatic and RTB
We aspire to have 75% of revenue from video by 2018
27%
44%
65%
75%
73%
56%
35%
25%
2015 2016 2017E 2018E
Video Display
RNTS Video vs. Display Revenue
13
SHORT TERM GROWTH DRIVER 2:VIDEO
› Video revenues increased by almost 280% over 2015
› Share of video grew from 27% in 2015 to 44% on average in 2016
Note: Pro-forma numbers as if Heyzap and Inneractive had been acquired on 1 January 2015;
2016 based on preliminary pre-audit calculations; 2017 numbers as per the given guidance15
FINANCIALS OVERVIEW
€43m
€64m
€129m
€218m
€280m
2013 2014 2015 2016 2017E
-€.7m -€.7m
-€12.1m
-€5.8m
€3.m
2013 2014 2015 2016 2017E
+
Gross Revenue Adj. EBITDAGross Margin (EUR)
+
€17m€24m
€41m
€62m
2013 2014 2015 2016
Note: 2016 based on preliminary pre-audit calculations; Right-hand chart: Revenues of acquired companies shown from date of acquisition
OW = Offer wall, RV = Rew video, INT = Interstitial ads, Progr Display = Programmatic display formats, Progr Video = Programmatic video formats16
REVENUE DETAIL
€80m
€52m
€83m
2016
Fyber Fyber RTB Inneractive
2016 Gross Revenue
by Segment
Gross Revenue
by Ad Format (€m)
0
5
10
15
20
25
30
Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16
OW RV INT Progr Display Progr Video Other
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› Integration & consolidation
› Currently four platforms in operation: Fyber, Fyber RTB,
Heyzap and Inneractive
› Significant opportunity for further efficiency and
profitability gains
› Build on initial revenue synergies already visible in 2016
› Organic growth
› Deliver in excess of €280m in revenues
› Adjusted EBITDA in excess of €3m
› Financing required
› Driven by acquisition earn-out and operating growth
› Ongoing discussions with results expected in the near
future
OUTLOOK 2017
“These materials may contain forward-looking statements based on current assumptions and forecasts
made by RNTS Media N.V.’s management and other information currently available to RNTS Media
N.V. By their nature, forward-looking statements involve a number of risks, uncertainties and
assumptions that could cause actual results, performance or events to differ materially from those
expressed or implied by the forward-looking statements. Statements contained in these materials
regarding past trends or events should not be taken as a representation that such trends or events will
continue in the future. Neither RNTS Media N.V. nor any other party is under any duty to update or
inform you of any changes, whether as a result of new information, future events or otherwise, to the
information in these materials.
Certain market data and financial and other figures (including percentages) in these materials were
rounded in accordance with commercial principles. Figures rounded may not in all cases add up to the
stated totals or the statements made in the underlying sources. For the calculation of percentages used
in the text, the actual figures, rather than the commercially rounded figures, were used. Accordingly, in
some cases, the percentages provided in the text may deviate from percentages based on rounded
figures. The financial information relating to the Group contained in this document has not been audited
or reviewed.
No reliance may be placed for any purposes whatsoever on the information contained in this document
or on its completeness. No representation or warranty, expressed or implied, is given by or on behalf of
RNTS Media N.V. or any of its affiliates, directors, officers or employees, advisors or any other person
as to the accuracy or completeness of the information or opinions contained in this document, and no
liability whatsoever is accepted for any such information or opinions or any use which may be made of
them. This document does not constitute an offer to sell, or a solicitation of an offer to buy, any
securities.”
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DISCLAIMER
RNTS Media N.V.
Contact
ir@fyber.com
+49 30 609 855 555
Office Address
Johannisstraße 20, 10117 Berlin, Germany
About RNTS Media N.V.
RNTS Media is a leading advertising technology company. It empowers app developers
and digital publishers to generate business-critical revenue streams with targeted
advertising, enabling them to optimize the yield they generate from advertising. Through
its core assets, Fyber and Inneractive, the Company’s technology infrastructure reaches
more than one billion monthly active users. RNTS technology is channel-neutral and
provides an open-access platform for advertisers and publishers. Its platforms enable
cross-device advertising with a global reach and a strong focus on video. RNTS Media
was founded in 2010 and is headquartered in Berlin, Germany. The Company employs
more than 380 people globally and is listed on the Prime Standard of Frankfurt Stock
Exchange under the symbol ‘RNM.’ In 2016, the fast-growing company won a number of
awards including: Deloitte Technology Fast 500™ 2016 EMEA company; placed in
Gruenderszene’s Top 50 growth ranking 2016; and won the Golden Bridge Gold Award
2016. For more information visit www.rntsmedia.com.
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