road ahead career development game

The Road Ahead Career Development and Assessment Game Opportunity

Game-Based Learning Pioneers

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’97/04 – Pioneer of Advergames: Coke, Reebok, Taco Bell – General Mills “Big G” All Stars

‘05/11 – VTC Early ID campaign for Deloitte – Talent Acquisition for Merrill Lynch – Orientation for Goldman Sachs – Campus Recruiting Game for KPMG ’12/13 – Life Insurance Learning Game for AXA – Crisis Skills Games for Citibank – Consumer Orientation for Cablevision 2014 – Shopper Marketing Behavior Change Goal-Setting Habits Apps Career Roadmap Game Experience

Psychometrics Leadership

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20 years experience developing targeted assessment tools to measure skills and behavior PsyMetrics – in business since 1996

Assessments administered to millions of individuals

Implemented by over 10,000 organizations worldwide from small, entrepreneurial firms to Fortune 500

The Road Ahead Game

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An interactive career interest

experience

Takes the player on a journey

about their aspirations, activities,

and skills in different job roles.

The Target

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College students 17-27

Games are a go-to platform –

for entertainment, learning,

and networking with friends

And now… to experience

Career Development and the

employer brand.

Opportunity for Employers

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A value-add to targeted students

Road Ahead provokes insights around potential career paths.

Supports recruiters by highlighting and identifying prospects with skills and characteristics worth further exploration.

How it Works

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The Road Ahead game helps players discover careers and fields of study likely to satisfy them.

Delivers career perspective, guidance and links to occupations that match well with personality

Leverages a proven approach used by 35 million people worldwide . .

Add Employer Criteria

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Our team identifies the skills and

characteristics required for job success

Proven predictors based on pre-validated

competency-based items from

PsyMetrics library

Delivers insight to Employers about

participant fit and viability

The Game Experience

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Endless running games. Popular.

Addictive. No learning curve.

Perfect for killing a little time.

For Road Ahead, beautiful graphics,

dynamic levels, and the pursuit of

Personal Knowledge make for a

relevant entry into this game genre.

Endless Runner Genre

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Jetpack Joyride has been one of the most

popular games around for some time.

In Temple Run, you run for your life while you

avoid obstacles on stone platforms and wooden

walkways. Outrun the evil monkeys !

Subway Surfers combines some of the best

elements of both. Run through an endless game

world by avoiding obstacles and dodging

oncoming trains in a precise manner.

The Game Experience

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The challenge in Road Ahead:

RUN through a 3D landscape,

RACK UP points, and KEEP MOVING…

for the adventure of a lifetime.

The Game Experience

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Along the way, the game starts to

customize slightly – color schemes,

music and sound cues, the clothes

the player wears.

The player senses personalization is

taking place, though these design

tweaks are not significant to

gameplay.

The Game Experience

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The player encounters entertaining

Q&A sessions ‘on the Road Ahead’

Q&As are tactile, visual challenges

that delight the eye and engage the

player

After 15 minutes or so of play, the

game yields the data needed to

develop the player personality profile

Game Reporting

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A Feedback Report of the player’s

personality is instantly produced as

the game ends that includes:

Their Summary Code and a list of

occupations that correspond to the

player’s personality.

Game Reporting

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A Vision Statement about the

significant opportunities discovered,

with Guidance and Inspiration on

next steps and additional resources.

Game Reporting

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For Employers, a ‘’Talent Report’ output highlighting the candidate’s strengths and weaknesses and degree of fit.

Fueling Conversation

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Built-in hooks to Facebook and Twitter

share scores and game-based

adventures. One-click functionality

invites friends to play.

A Leaderboard posts scores and

personas (not personality data).

The player’s college can appear too,

to fuel interschool competition.

Access to the Game

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Road Ahead runs on its own servers with turnkey log in and database services.

The Employer’s audience registers with a valid college email address from one of the target campuses:

On the Employer website

Via the App Store and Google Play

At the Employer Facebook page

The Potential Outreach

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600,000 freshman

across 500 campuses?

More?

The Potential Outreach

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• 60,000+ students

• Summer interns

• All employees

Flagship Participation

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Unlimited use across target colleges – potentially for all freshmen.

Company-specific criteria for skills and characteristics required for job success.

Reporting of results from the target colleges to your recruiters / management

(For non-flagship audiences, the fee-based career interest game carries a suggested cost of $29)

Next Steps Career Development and Assessment Game Opportunity

PROPERTY OF EXPERIENCES UNLIMITED.

Jim Wexler @JimWexler

jim@experiencesunlimited.com

917-648-3676