roadshow tips

Business Development Networking Checklist

for Roadshows

No. 1.Your roadshow is a project

GOALS

1. do business with the target contact (sell or fundraise)

2. Get a recommendation from target to ideal3. Learn about your domain context

Roadshows consist of

- planned events- planned visits

- unplanned events- unplanned visits

Activities to focus on

Before / During / After

Preparation beforehandMake yourself attractive and available:

Full Linkedin profile with relevant content (phone No. and e-mail address)

Populate socially relevant channelsLet everyone in your social circles know that

you are travelling to T.A.

Ask the connectors/network hubs of the ecosystem for help

VISITS- research the visited company and its founders,

management. Use LinkedIn, Crunchbase, Chubbybrain, Youtube,

Slideshare to research upon the people you WILL meet for sure

Know their recent work, interviews, presentations, statements etc.

If visiting an investor - besides reviewing the board and management, review their investment thesis and their

invested portfolio. Any chance of cooperation?

If visiting an accelerator or a startup - Do you have any linkage to them - Search for linkages on major contact

networks for common friends, accelerator history, previous company.

Very important: contact search should apply to all founders in your startup

EVENTS

Pick events you already see now from here

Check attendance on FB, LI, Meetup, Eventbrite

Meetup, FB - you can see attendees, write to them

Write to the moderator / organizer

Talk about going to the event on social networks

During the roadshow

Be mindful, take notesUse a CRM or simple Excel

They buy you, not your companyBe memorable

Say something about their companyIf no fit, ask them for opinion, help, intro -

NOT money

Rule of thumb

Investment or puchase decisions are made at the 5th meeting

After the contact

- follow up as soon as you can- ask a question they need to

answer- share / send what you promised- if meaningful, write about the

meeting/contact, event, visit+1 - give first…

Tactics to retain interest

Have a personal website

Blog on LinkedIn or Medium

Breadcrumbs: post your presentation as well as other public work of yours on Slideshare

hildimre@gmail.com

www.facebook.com/hildimre

linkedin.com/in/hildimre

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