robert christner christina cruz eric lora bulls-eye style

Robert ChristnerChristina Cruz

Eric Lora

Bull’s-Eye Style

Retailers and DesignersTarget: Patrick RobinsonH & M: MadonnaKohl’s: Vera WangGAP: Roland Mouret

GO International Initiative“Our goal is to find people who share our

philosophy on offering high quality design for excellent value.” –Trish Adams

Consulted 20 designers in the US and Europe, and broke down the list to only a handful

Picked designers from London, Paris and New York

SoftlinesKeeping the lines

“voguish”Proenza Schouler,

Jack McCollough, Lazaro Hernandez

HardlinesIsaac Mizrahi,

Thomas O’Brien, Victoria Hagan

“We thought it would be good – but it was great” –Gina Sprenger

Target’s Buying Power“We have so much buying power that it

drops fabric prices dramatically.” –Trish Adams

Since they have so much buying power, products can be sold 10 times cheaper

Target takes care of its heavy lifting fabric sourcing and allows the rotating design stores to focus on what they do best

Pros

Limit counterfeitingDifferentiation Brings new consumers to designers

Exposure in 1,494 stores

Cons

Diminish the designer’s nameEuropean styles may not match American taste

Different vision between designer and store

Legal matters regarding joint ventures

What’s Next?

+

SourceTIME Magazine“Bull’s-Eye Style”Spring 2007, Style 7 Design, Vol. 169,

pp.34-36By George EpaminondasPictures provided by Target.com,

Louisvuitton.com and Walmart.com