robin gurney- chairs, injustice, hype, strategy and darth vader
Post on 30-Jun-2015
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Content strategy- what is it and what for?
TRANSCRIPT
E!11 Chairs, Injustice, Hype,
Strategy and Darth Vader
PART 1.The chair
PART 2.
web 2.0 is hypeget back to basics
PART 3.
Ei mingeid tasuta ajurünnakuid!
NO Free Pitches!
PART 4.
Content Strategy Basics
» Identify target audiences» Identify needs and desires» Develop takeout statements (think,
feel, do)» Create content requirements list» Identify tone (animals and
celebrities)
PART 5.
FREE STUFF» Google Looking Back on 2007» International Search Report» Search Ranking
» E!4 speech and presentation
PART 6.
OH MY BLOG!» Google Universal Search
AEG EKSPERIMENTEERIDAAITÄH!
May the force be with you.
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