robust intranet/digital workplace navigation
Post on 16-Apr-2017
680 Views
Preview:
TRANSCRIPT
@KurtKragh @IntraTeam www.IntraTeam.com
INTRANET/DIGITAL WORKSPLACE NAVIGATIONKURT KRAGH SØRENSENINTRATEAM A/S
@KurtKragh @IntraTeam www.IntraTeam.com
KURT KRAGH SØRENSEN• Worked with intranets since 2000• Facilitated Community of Practice groups since 2002• Benchmarked intranets since 2005• International conference about intranet since 2006• @KurtKragh • @IntraTeam
@KurtKragh @IntraTeam www.IntraTeam.com
ABOUT INTRATEAM• 200 members of our 20 communities of practice in Denmark and Sweden – Primarily focused on intranet and the digital workplace
• 2,600+ profiles on our online community www.IntraTeam.com
• Community about optimizing the intranet and the digital workplace
• @IntraTeam 5,000+ followers• IntraTeam Event Copenhagen
@KurtKragh @IntraTeam www.IntraTeam.com
AGENDA• Introduction and your challenges• Strategy and goals• Target groups• Find your colleagues’ tasks• Shortlisting• Prioritize the tasks• Find the top level navigation• Test it
@KurtKragh @IntraTeam www.IntraTeam.com
ABOUT YOU?• Communication?• Consultant?• Responsible for your intranet?• Responsible for findability/navigation?• Responsible for collaboration?• Relaunching your intranet• Can your colleagues find what they are looking for on your intranet?
@KurtKragh @IntraTeam www.IntraTeam.com
CHALLENGES• Too many want their project, product or department in the top
navigation or on the homepage• Not many can find what they are looking for in the organizationally
focused navigation• Hard to satisfy everybody• Some understand the menu; others don’t• Hard to prioritize• IT and/or technical vendor don’t see the problem
@KurtKragh @IntraTeam www.IntraTeam.com
Where are:•Products/Services?•News?•Minutes from the last meeting?•Projects?•Competitions in the top level menu?
Home Knowledge Information Employee Reports Competitions
@KurtKragh @IntraTeam www.IntraTeam.com
HOW DID YOU FIND YOUR NAVIGATION?
•Workshop with the vendor one or two days?•You or a small team made your navigation?• Involved a lot of people?
@KurtKragh @IntraTeam www.IntraTeam.com
Internal communication and sharing knowledge are tools
- and not goals!
- that the CEO will give much attention!
@KurtKragh @IntraTeam www.IntraTeam.comwww.IntraTeam.dk
Beat the Competition
@KurtKragh @IntraTeam www.IntraTeam.com
Help your CEO to implement his strategy
@KurtKragh @IntraTeam www.IntraTeam.com
WHATWHAT TASKS SHOULD YOU INCLUDE?
@KurtKragh @IntraTeam www.IntraTeam.com
TARGET GROUPSWhich target groups do you have for your
intranet?
@KurtKragh @IntraTeam www.IntraTeam.com
WHERE DO YOU FIND THE TASKS?• Business strategy• Stakeholder interviews • Workplace observations• Existing intranet • Top search results• Most visited pages • Other intranets• Relevant medias (personnel magazine/Notice boards)• Employee feedback/research
@KurtKragh @IntraTeam www.IntraTeam.com
IMPORTANT• Include every department, location, business unit etc.• Influential employees•Trouble makers•C-level•Managers
@KurtKragh @IntraTeam www.IntraTeam.com
“Just get rid of the crappy stuff and focus on the good stuff.”
@KurtKragh @IntraTeam www.IntraTeam.com
NOT TOO HIGH IN THE STRUCTURE•People•HR• IT•Global
@KurtKragh @IntraTeam www.IntraTeam.com
NOT TOO LOW EITHER•Product X manual•Parental leave
@KurtKragh @IntraTeam www.IntraTeam.com
NO INTERNAL LANGUAGE•Dealer locator•BBC Fleet
@KurtKragh @IntraTeam www.IntraTeam.com
NO DEMOGRAPHICS•Headoffice•Business Units
@KurtKragh @IntraTeam www.IntraTeam.com
NO FORMATS•PDF•Word document•Excel spreadsheet•PowerPoint•Video
@KurtKragh @IntraTeam www.IntraTeam.com
NO DUPLICATES• Forum• Discussion
• Product Description• Product Facts
@KurtKragh @IntraTeam www.IntraTeam.com
NO VERBS•Organize Leave -> Leave•Manage Benefits -> Benefits•Access Training -> Training•Resolve an Issue -> Issues•Search Jobs -> Jobs
@KurtKragh @IntraTeam www.IntraTeam.com
AVOID REPETITION•Organization charts •Organization facts and figures •Organization history •Organization magazines •Organization news
@KurtKragh @IntraTeam www.IntraTeam.com
COMPLETE•Make sure you get tasks from
• Every department, location, business unit etc.• Influential employees• Trouble makers• C-level• Managers
@KurtKragh @IntraTeam www.IntraTeam.com
ONE AT A TIME•Marketing material & tools•News & Events
@KurtKragh @IntraTeam www.IntraTeam.com
SHORT•Max. 7 words / 55 characters
@KurtKragh @IntraTeam www.IntraTeam.com
CLEAR AND PRECISE• Not too high• Not too low• No brands• No internal terms• No demographics• No formats• No abbreviations• No verbs
@KurtKragh @IntraTeam www.IntraTeam.com
CLEAR AND PRECISE (CONTINUED)•No repetitions•Complete•One at a time•Max. 7 words / 55 characters•No duplicates
@KurtKragh @IntraTeam www.IntraTeam.com
SURVEY•Representative share from each target group answer the survey
@KurtKragh @IntraTeam www.IntraTeam.com
DANISH DAIRY COMPANY1.Long list
2652.Short list
70
@KurtKragh @IntraTeam www.IntraTeam.com
EXERCISE • Please look at the list and choose the top FIVE most useful tasks for you on your intranet Give a score of 5 to the most important, 4 to the next most important, then 3, 2, 1.
• Please give only one score of 5, one 4, one 3, one 2, and one 1. Leave the rest blank.
• Note: The list has been ordered alphabetically to make it easier to review. Be careful not to be unduly influenced by words that are near the top of the list.
@KurtKragh @IntraTeam www.IntraTeam.com
Top 5 tasks always gets more than 25% of the votes.
70% of the least voted tasks gets less than 3% of the votes.
@KurtKragh @IntraTeam www.IntraTeam.com
OPTIMAL SORT – OPTIMAL WORKSHOPHOW TO FIND THE TOP NAVIGATION
Optimal Workshop
@KurtKragh @IntraTeam www.IntraTeam.com
How to test your navigation
TESTING
@KurtKragh @IntraTeam www.IntraTeam.com
TREEJACKOPTIMAL WORKSHOP
How to test your navigation
Optimal Workshop
@KurtKragh @IntraTeam www.IntraTeam.com
RECAP• Strategy and goals• Target groups• Find your colleagues’ tasks• Shortlisting• Prioritize the tasks• Find the top level navigation• Test it
Thank you for your patience
Kurt@IntraTeam.dk
+45 4018 1655
@KurtKragh
@IntraTeam
top related