rock magazine research

Rock Magazine research

Q Magazine

The Q reader Profile

“Mark is 29 and lives in Leeds. he is a passionate music fan, as a lad he got into „proper

music‟ in the mid-‟90s, inspired by the rock „n‟ roll swagger of Liam and Noel, Blur and

the Britpop scene. he‟s in full-time employment but revelling in life without any

dependents or family responsibilities. Mark has high disposable income to spend on

himself alone, being a heavy consumer of music, buying up to 6 albums per month. he

loves reading Q to discover new music, as well as filling in the gaps in his back

catalogue. New music forms part of his social currency, so Mark is

keen to know the new Mumford & Sons before they go mainstream and uses this

knowledge as influence within his friendship circle. Mark is highly savvy to digital

technology, a keen social networker and uses online Services to enhance his social life.

he‟ll regularly welcome his mates round to his for some Spotify DJ-ing and a few beers

as a warm-up for a big night out. An open-minded experience seeker, Mark loves the live

music experience, opting to go for a mixture of gigs, especially huge arena shows for the

likes of Kings Of Leon and Kasabian. he attends Leeds festival religiously annually and

this year he‟s off to Benicassim in Spain for his mate‟s stag weekend. Though a hugely

passionate music fan, this is not to the detriment of his other interests –

film, gaming, sport, TV and comedy.”

Q Magazine

Q!

Price: £3.90

Frequency of publication: monthly

Issue Size: Approx 70 pages

Regular content: Information on rock, pop and

indie bands,

up and coming news on the music scene,

interviews

on bands and coverage on festivals.

Feature articles: news and posters, free stuff,

new bands

Q is the UK’s number one actively-purchased music magazine.Q is about quality and character. Q’s readers prize its lavish photography, in-depth reporting and sense of humour.Q is about authority and opinion. It stands for the music that matters, the stars who make it and the people who love it.Q is trusted and influential. A positive review in Q can make a band’s career – and Q’s major interviews reverberate around the world. Q gets unparalleled access to the biggest stars in rock and roll.Q’s audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography

Rock sound

Kerrang!

Kerrang!

• Price: £2.20

• Frequency of publication: Weekly (every Wednesday)

• Issue Size: Approx 70 pages

• Regular content: Information on rock and indie bands,

• up and coming news on the rock music scene, interviews

• on bands and coverage on festivals

• Feature articles: news and posters, free stuff, new bands

"Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from EMO to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene‟s heritage bands.

Each issue will include a balance of bands and scenes to guarantee that we‟re providing for our readers‟ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.

We will focus on the biggest things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into and on top of this the interest in older, harder bands, cementing our role as an educator."

James McMahon – Editor

First and

latest

The Kerrang! Reader profile

“Kerrang!‟s15-24 year old readers (60% male and $0% female) are sharp,

intelligent and rejoice in their individualitiy. Typical of modern youth , media

savvy and marketing-averse, they are active consumers of computer games,

media and fashion. On average they buy 31 albums a year. The brands that

make the effort to talk to them in their language are rewarded with enormous

loyalty”

Median age: 19

All adult AIR: 432000

Source: NRS

Adult circulation: 85377

Source: ABD july-december 2006

Kerrang!