role of it in competitiveness
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Role of Information Systems
in Building Competitiveness
Presented by:
Ashish Menon
Simant Shekhar Das
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Information Systems
An information system(IS) is typically considered to be a set of
interrelated elements or components that collect(input),
manipulate(processes), and disseminate (output) data and
information and provide a feedback mechanism to meet an
objective.
Open System
Close System
Definitions
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An Information System is an organized combination of people,
hardware, software, communication networks and the data resources thatcollects, transforms and disseminates information in a organization.
Computer-based Information System
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INFORMATION
TECHNOLOGY
Hardware
Software
Databases
Networks
Other related
components
are used to build
INFORMATIONSYSTEMS
Payroll
System
Inventory
System
Marketing
System
Customer
Service
System
IS Vs IT
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9th pillar
12 pillars of competitiveness to measure global
competitiveness of a country.
This pillar measures the agility with which an economy adoptsexisting technologies to enhance the productivity of itsindustries. In todays globalize world, technology has
increasingly become an important element for firms tocompete and prosper.
In particular, information and communication technologies(ICT) have evolved into the general purpose technology ofour time, given the critical spillovers to the other economicsectors and their role as efficient infrastructure for commercialtransactions. Therefore ICT access (including the presence ofan ICT-friendly regulatory framework) and usage are includedin the pillar.
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IT as an Enabler - A Competitive
Advantage
Increased sales
Better customer service
Improved customer relationships
Faster service
More efficient service
Diversity Reduced costs
Higher quality products
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IT as a Facilitator to New Markets
Different demographics can also be reached
through the use of trendy and popular media.
IT plays the role of facilitator because it acts
as a go-between between the business itself
and the new market.
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IT to Provide Agility
Disaster recovery and business continuity
Service delivery
Scalability
customer service
Growing or shrinking product range
Access to customers.
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IT to Enhance Decision Making
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IT to Reduce Risk
Many risks that existed using the traditional
paper systems can be mitigated however a
brand new set of risks have been introduced.
Some elite IT systems, however, have beendeveloped as fail safe systems. These are
deployed as mission critical systems and
have the primary task of reducing the risk offailure to an infinately small percentage.
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Why is Information Technology Important in
Business? There are many businesses which are in need of the
software packages for satisfying their operational as well asfunctional needs.
For fulfilling this requirement, these companies sign deals
with the software manufacturing companies.
Information technology is useful in ensuring the smooth
functioning of all the departments in a company such as the
human resource department, finance department,
manufacturing department and in security related purposes.
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Information technology allows quick transmission ofinformation inexpensively and conveniently.
Firms can reduce costs of production, procurement and
inventory savings thus, higher integration with suppliers.
Marketing, distribution, and transportation costs may be
greatly reduced.
Savings in retail transactions as the market increases;proximity to wealthier potential clients is eliminated.
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What is different with Information Technology?
High fixed cost but low marginal cost. The cost ofproducing the first copy of an information good may be
substantial but the cost of producing additional copies may
be negligible.
Network Externalities. Technologies subject to strongnetwork effects tend to exhibit long lead times followed by
explosive growth.
Lock-In Issues. once chosen, the cost of switchinginformation goods become difficult.
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Strategic Information Systems
Applications
Florida Power and Light - computerized TQM
Geisinger - intranet
J.C. Penny - custom made suits
MacGregor - EDI
Otis: IT used to block competitors
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Instead of
TELLING A STORY
Create the to allow a story to be
told Tools
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