role of media in communication and types of media

ROLE OF MEDIA INCOMMUNICATION

Which media play what type of role?

MEDIA:

The means of communication

One of the means or channels of general communication in society

COMMUNICATION

from Latin commūnicāre, meaning "to share”

the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules

WHY DO WE COMMUNICATE??

Its our basic need like sleeping ,Eating and many more.

We communicate to persuade others.

To give or receive Information.

HISTORY OF COMMUNICATION MEDIA:

From primary stone age through to our current age, there have been a number of major communication advancements media tools and technology that have risen.

Can you imagine your life without modern means of communication. ?

1.SMOKE SIGNAL

The smoke signal is one of the oldest forms of long-distance communication. It is a form of visual communication used over long distance. In general smoke signals are used to transmit news, signal danger, or gather people to a common area.

2.PIGEON POST

Pigeon post is the use of homing pigeons to carry messages. Pigeons were effective as messengers due to their natural homing abilities. The pigeons were transported to a destination in cages, where they would be attached with messages, then naturally the pigeon would fly back to its home where the owner could read his mail.

3.PONY EXPRESS

The Pony Express was a mail service delivering messages, newspapers, and mail.

4.FLAG SEMAPHORE

Flag semaphore , (meanings altogether the sign-bearer) is the telegraphy system conveying information at a distance by means of visual signals with hand-held flags. Information is encoded by the position of the flags; it is read when the flag is in a fixed position.

A or 1

B or 2

Error/ Attention

5.TELEGRAPHY

Telegraphy is the long-distance transmission of textual or symbolic messages without the physical exchange of an object bearing the message. Thus semaphore is a method of telegraphy.

ELECTRONIC MEDIA

Ghulam Abbas

TOPICS TO BE COVERED HERE!

• What is Electronic media?

• Brief History?

• Uses of Electronic media?

• Role In bussiness envoirnment?

• Disadvantages.

• Conclusion

ELECTRONIC MEDIA

Broadcast or storage media that take advantage of electronic technology.

Examples:

They may include television, radio, Internet

HISTORY OF ELECTRONIC MEDIA

• Telegraph in 1795.

• The telephone came in 1849,

• The radio in 1897

• And the Internet in 1963.

USES OF ELECTRONIC MEDIA

Electronic media has many uses including journalism, news, marketing, education, engineering and entertainment etc.

ROLE IN BUSINESS

Electronic media has contributed a lot in business environment. They made business meetings through video and communicating messages between employees like notices etc,

TELEVISION

Nowadays Television has become the most popular media of human kind. by sitting ideally at home ,watching TV we can get a whole look all over the world.

Many events and competitions can be watched live on t.v and now we can able to watch any kind of sports such as football, cricket,hockey and tennis etc

DISADVANTEGES:

To much use of electronic media may also expose the users to dangerous radiations which is fatally harmful to human body.

Turning the volume too high on your radio or t.v can lead to noise pollution.

Exposure to drug use (seeing or hearing about it)

Cyber Crimes

CONCLUSION?

CYBER MEDIA

Presented by : Hamza Jawed

ORIGIN OF CYBER MEDIA

The Word Cyber is borrowed from the Greek word ‘Cyber’ which is related to the idea of government or governing.

The word ‘Cyber’ is an abbreviation of ‘Cybernetics’.

Cybernetics is the term popularized by the mathematician named Norbert Wiener.

WHAT IS CYBER MEDIA ???

The Communication take place through the internet and the World Wide Web through the

various websites.

CHARACTERISTICS OF A CYBER MEDIA

Hypertext: In the cyber world, any bit of information can have several other bits of information linked to it via hyperlinks. This is called hypertextuality.

Interactivity: Cyber media is an interactive media. That is any of the cyber reader and writer can interact with each other and get the replies. There is a steady flow of information between the sender and the receiver.

Multimedia: Use of multimedia is another important feature of online media. Web content can be supplemented by pictures, graphics, audio streams and video footage.

No space/time limitations: Web or cyber media is accessible 24 hours a day. A web page on a publicly available web server can be accessed by anyone through the Internet anytime.

DIFFERENT TYPES OF CYBER MEDIA’S

PRO’S OF CYBER MEDIA

In Advertisements:

The Advertising through Cyber Media is much more preferred than print advertising.

Social Media

91%

Newspaper

9%

ADVERTISEMENT

PRO’S OF CYBER MEDIA

2. Social Media:

Social Media can be used to inform about emergency situations to a lot of people who may get injured if they reach the place of emergency. It can also be used to voice our thoughts on some particular issue and share them with the rest of the world.

CYBER CRIME

Mobeen Arif

DEFINING CYBER CRIME

Crime committed using a computer and the internet to steal data or information.

WHY SHOULD WE KNOW ABOUT CYBER-CRIME?

In this technological world of 21st Century every one is engaged with internet, through WhatsApp, twitter, Facebook, net-banking & lots of other platforms are there.

And some criminal minded persons commit crimes here, which is included under cyber-crime.

So we should be aware about crimes happening around in the cyber-space.

HISTORY

The first recorded cyber crime took place in the year 1820.

The majority of cybercrimes are centered on Phishing,

India is the third-most targeted country for Phishing attacks after the US and the UK,

Social networks as well as ecommerce sites are major targets,

India is the number 1 country in the world for generating spam.

VARIOUS CATEGORIES OF CYBER-CRIME.

Virus Dissemination

Computer Vandalism

Cyber Terrorism

Software Privacy

VIRUS DISSEMINATION

Malicious software that attaches itself to other

software. (virus, worms, Trojan Horse, web jacking,

e-mail bombing etc.)

COMPUTER VANDALISM

Damaging or destroying data rather than stealing.

Transmitting virus

CYBER TERRORISM

Use of Internet based attacks in terrorist activities.

In modern technology terrorists are using 512-bit encryption, which is impossible to decrypt.

SOFTWARE PIRACY

Theft of software through the illegal copying ofgenuine programs.

Distribution of products intended to pass forthe original.

EXAMPLES OF CYBER-CRIME:

Virus

Hacker

Malware

Trojan horses

Viruses

A Virus is a “program that is loaded onto your

computer without your knowledge and runs

against your wishes

Hackers

In common a hacker is a person who breaks

into computers, usually by gaining access to

administrative controls.

Types of Hackers

White Hat Hacker

Grey Hat Hacker

Black Hat Hacker

Malware

The word "malware" comes from the term

"MALicious softWARE."

Malware is any software that infects and damages a

computer system without the owner's knowledge or

permission.

Trojan Horses

Trojan horses are email

viruses that can:

duplicate themselves

steal information

harm the computer

system.

These viruses are the

most serious threats to

computers

TYPES OF CYBER ATTACK BY PERCENTAGE

• Financial fraud: 11%

• Sabotage of data/networks: 17%

• Theft of proprietary information: 20%

• System penetration from the outside: 25%

• Denial of service: 27%

• Unauthorized access by insiders: 71%

• Employee abuse of internet privileges 79%

• Viruses 85%

IBTSAM UR REHMAN

Prevention of risks Associated with cyber media

PREVENTION OF CYBER MEDIA RISKS

Use of antivirus software

Don`t expect don`t click

Different sites different passwords

Only shop online secure site

To step Verification

lock down your Facebook account

FUTURE PROSPECTS OF COMMUNICATION MEDIA:

What are going to be the Future Communication Media??

VIRTUAL REALITY VR has been defined as "a realistic and immersive simulation of

a three-dimensional 360-degree environment, created using interactive software and hardware, and experienced or controlled by movement of the body"[1][2] or as an "immersive, interactive experience generated by a computer"

AUGMENTED REALITY

Augmented reality is the integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

HUMAN CYBORG It applies to an organism that has restored function or

enhanced abilities due to the integration of some artificial component or technology that relies on some sort of feedback