role of media in promoting investment into zimbabwe · team zimbabwe coordinated pr •define our...

Role of media in promoting investment into Zimbabwe

Presented by

Rita Chinyoka

Publisher

Role of Media

"One of the objects of a newspaper is to understand the popular feeling and give

expression to it, another is to arouse among the people certain desirable sentiments; the third is fearlessly to expose popular defects"-Mahatma

Gandhi.

Who we are

Largest independent Media House in ZimbabweMulti platforms

Why we do what we do

• At AMH we’re passionate about the success of our country, Zimbabwe. Through all our endeavours, publications and multimedia platforms we strive to empower Zimbabweans to be the masters of their own destiny.

• We dream of a country of opportunity which invests in its people’s potential and allows them to excel; a country with an economy where individuals reap the fruits of their endeavours with minimal hindrance from the state and from the scourge of corruption.

• We fearlessly to expose popular defects….but what impression are we creating and how does it affect investor confidence

China making in roads into

Zim

Policies which are enriching the elite

Govt will want a large

share of my

busines

Under-mining of education

system question-able skills in future

Govtsqueezing every cent

out of profitable businesses

Media’s New PR Role Promoting Zimbabwe

UNWTO BUSH PARTY

FOR 500 DELEGATES

Media Attracting the Right Investors

ASHISHAFRICA’S

YOUNGEST BILLIONAIRE

Team Zimbabwe Coordinated PR

• Define our strengths and weaknesses as a country.

• Assess our current investment reputation - different stakeholders will want to know different things.

• Develop a strategy which will provide focus and direction.

• Launch a coordinated PR Campaign with a simple compelling message about why investors should come

– South Korea approach

– Happy Harare

ZimbabweBest Investment Destination

Campaign