role of social media in entertainment marketing by mark greenspan
Post on 15-Jan-2015
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Television Ad Spending Bounces Back, Virtually Unaffected by Online Growth, Print and directories show biggest losses in ad revenues, NEW YORK (March 29, 2011), http://www.emarketer.com/PressRelease.aspx?R=1008308
Television Ad Spending Bounces Back, Virtually Unaffected by Online Growth, Print and directories show biggest losses in ad revenues, NEW YORK (March 29, 2011), http://www.emarketer.com/PressRelease.aspx?R=1008308
Marketers Shifting Budgets from Traditional to Digital Media http://www.marketingcharts.com/direct/marketers-shifting-budgets-from-traditional-to-digital-media-21246/
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_Canada_Digital_Future_in_Focus
TV Viewers Carry the Conversation to Social Networks, MAY 16, 2012 http://www.emarketer.com/Article.aspx?R=1009051
Consumers Create Own Social TV Experiences, MAY 31, 2012 Facebook, group texts and social TV apps are popular for interaction, http://www.emarketer.com/Article.aspx?R=1009084
Consumers Create Own Social TV Experiences, MAY 31, 2012 Facebook, group texts and social TV apps are popular for interaction, http://www.emarketer.com/Article.aspx?R=1009084
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