role of social media on e-asean framework of the aec

Role of Social Media on e-ASEAN Framework

Fleire Castro Principal Consultant/Owner

Third Team Media

BI Cares campaign of Bureau of Immigration

Reactions and feedback from netizens

6 e-ASEAN Framework Elements 1.  connectivity 2.  local content 3.  a seamless environment for electronic

commerce 4.  a common marketplace for ICT (information,

communication and technology) goods and services

5.  human resource development 6.  e-governance

Source: wearesocialsg

Social, Digital, Mobile in the Philippines

Source: wearesocialsg

Time Spent on the Internet

Source: wearesocialsg

Internet Indicators in the PH

Source: wearesocialsg

Social Indicators and Social Media Use in the PH

Source: wearesocialsg

Social Indicators and Social Media Use in the PH

The Philippines is ripe for social media marketing and engagement to become a major channel in delivering information

for G2C program implementation.

Let’s give Filipinos a choice on WHERE they want to interact

with their government.

Role 1: Social media is vital for

policy makers to identify policy and advocacy areas.

Citizen participation and crowdsourcing

Listening in to conversations

Listening in to conversations

Listening in to conversations

Role 2: Social media is

a front-line ICT channel for e-Governance.

Top mentioned: MMDA

Top mentioned: DepEd

Top mentioned: PNP

Real-time conversations

The best time to start incorporating social media

on programs is NOW.

Where are the hourly updates before Haiyan

happened?

Keep citizens in the loop

Top mentioned: PAGASA

The e-ASEAN framework includes e-Governance and the best channel to invest

in is social media. It’s where the Filipinos are.

Fleire Castro fleire@thirdteam.org

www.thirdteam.org