room 2 - attracting _ hiring the right talent for success - linkedin

Albert Sudirgo LinkedIn Talent Solution

(Vietnam)

ATTRACTING & HIRING THE RIGHT TALENT FOR SUCCESS

Digital Business Impact

3

Millennials are coming into the workforce

Developing

Proficient

Strategic

Traditional

Bran

d

Job

s M

etrics

Sou

rcing

Reactive, limited ability to source independently

In-house sourcing capabilities with proactive pipelining

Team-wide pipelining with engaged talent

communities

Post-and-pray Targeted engagement

to attract highly qualified candidates

Talent segmentation and prioritization

Tailored messaging for priority talent segments

Established metrics and benchmarks

Proactive community building and targeted content at scale

Build internal capabilities to focus on passive talent

Jobs on niche boards and social platforms

Authentic and consistent talent brand story

Data driven decision making

Talent Acquisition Maturity Model

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Employer Branding

Employer Brand

The State of Employer Branding

83% of talent acquisition leaders say employer brand significantly impacts their ability to hire great talent.

Prioritization of employer brand

(by company size)

69% Agree employer brand

is a top priority for

their organization

67%

70%

67%

78%

< 500 Employees

501-1,000 Employees

1,000-10,000 Employees

> 10,000 Employees

LinkedIn Talent Solutions, http:///

9

Source: LinkedIn July 2015 survey of over 1,700 talent acquisition decision-makers

Employer Brand is top of mind for recruiting professionals

of ASEAN employers plan to maintain or grow investment in

employer brand

86% Savings in cost per hire

is associated with a strong employer brand

52% Up to

Savings in effort spent for companies with strong employer

brand to attract talents

47% Up to

Source: LinkedIn July 2015 survey of over 1,700 talent acquisition decision-makers

Benefit of Employer Branding

• Expand your reach by rallying employees to spread the word about your company

• Build engagement by sharing what makes your organization a great place to work

• Boost interest in your jobs with job descriptions that talk about your company’s culture

• Get new hires to stay through better onboarding, skill-building, and career advancement opportunities

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Talent Brand

Index =

Talent Brand Engagement

Talent Brand Reach

Talent Brand Reach

Talent that’s familiar with you as an employer

• Viewing employee profiles

• Connecting with your employees

Talent

xxxx members

members

xx

LinkedIn Talent Brand Index can measure your employer brand

What percent of people who know about you show an interest?

Talent Brand Engagement

Talent that is interested in you as an employer

• Researching company and career pages

• Following your company

• Viewing jobs and applying

© 2016 LinkedIn Corporation. All Rights Reserved. | 13

Social Recruitment

© 2016 LinkedIn Corporation. All Rights Reserved. | 14

© 2016 LinkedIn Corporation. All Rights Reserved. | 15

Companies Jobs Skills Schools Knowledge

© 2016 LinkedIn Corporation. All Rights Reserved. |

LinkedIn: World’s Largest Professional Network

6M+ INDONESIA

3M+ PHILIPPINES

2M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

23M+ BRAZIL

122M+ UNITED STATES

OF AMERICA

11M+ CANADA

33M+ INDIA

7M+ AUSTRALIA

1M+ NEW ZEALAND

4M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

19M+ UNITED KINGDOM

10M+ FRANCE

8M+ ITALY

2M+ BELGIUM

1M+ DENMARK

4M+ TURKEY

6M+ NETHERLANDS

2M+ SWEDEN

7M+ SPAIN

12M+ CHINA

430M+ Members

worldwide +2 New members

per second

16

Mission: Connect world's professionals to make them more productive & successful

62% Traffic

is from

mobile

1M+ VIETNAM

1M+ THAILAND

24 Languages

© 2016 LinkedIn Corporation. All Rights Reserved. | 17

LinkedIn in Vietnam

1,438,899 members 1,655 job slots 6672 companies

© 2016 LinkedIn Corporation. All Rights Reserved. | 18

Conclusion

Strategic Strategic

19

Emerging

Foundational

Traditional

People Talent

Reactive Transactional

Recruitment

High Cost

Quantity = Active

Proactive Sourcing & Branding

Efficient & Effective

Quality = Passive

Emerging

Foundational

Traditional

Transform the way you engage talent

© 2016 LinkedIn Corporation. All Rights Reserved. | 20

As strategic partners, we help our corporate clients

tackle various facets of recruitment challenges

20

Talent

Identification

• How do you agree with

hiring managers on

appropriate targeting

criteria?

• How can you ensure

we’re bringing in the

skills you’ll need in the

future?

• Which candidates have

the highest propensity

to join you?

Talent

Engagement

• What employer value

propositions should

you stress to attract

potential candidates?

• In what areas do you

need to improve to

attract top candidates?

• What are the best

tactics for contacting

candidates?

Employee

Development &

Retention

• Are you optimizing the

skills profile of your

organization?

• What types of

employees are you

losing, and how can you

keep employees

longer?

• What are the primary

reasons employees

leave their employers?

HR Strategy

• Who are your talent

competitors and how

can we best

differentiate?

• In which geographic

areas can you best

attract your target

talent?

• Are we optimizing your

use of LinkedIn

products?

Albert’s Journey – Amplified by LinkedIn

AWARE ENGAGE CONSIDER RECRUIT ONBOARD RETAIN ADVOCACY

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 22

Thank You!

Albert Sudirgo

Senior Consultant

LinkedIn Talent Solutions (Vietnam)

asudirgo@linkedin.com

+65 6922 8887