room key

Room KeySearch hotels, Book direct. Relax.

FOLLIN-ARBELET ValentinePOIRON VirginieCHIRAS Anne-GabrielleGODARD Marie

MBA2A – CMH School, Paris

What is it? It is an innovative searching and

booking platform that offers customers the possibility to find the perfect hotel and book a room online.

Founded by a group of leading hotel companies: Hilton, Hyatt, IHG, Wyndham, Marriott… So only these hotel chains can appear as offers.

How does it work? First, choose a place, and then a

date. Then, select your criteria: price

range, star rating, distance from your place…

After that appear all the hotels with location and the average price for a night, rank on Tripadvisor (number of reviews)

Then a table appears: best available prices the selected period of time according to different room types.

Revenue This program has been created in

order to develop these hotel chains’ growth and increase occupation rates.

Then, lots of partnerships has been created between hotel professionals.

Low commissions (not like with Expedia, Booking.com etc…)

The site’s competitive assets

This program is different from the traditional ones for several reasons:

- By making the use easy for travelers, the website has become more competitive on the market.

- The choice between hotels is restrained, so that the user can only choose a hotel among the leading hotel groups.

- When you book, you are oriented towards the hotel’s official booking website:

Þ tool to redirect the user to the hotel’s website