rosie app smartcamp winner us regionals 2014

We help local stores compete with Amazon and Walmart

E-Commerce Delivery Opportunities Deep Data Services

Local Grocers

Customers

Problem

DataTechnology Marketing

Acquire New Customers

“Our partnership with Rosie enables us to attract and retain new customers while also providing a valuable service to individuals across the community.” Paul Nojaim, owner of Nojaim Bros. Supermarket

“Rosie enables us to cultivate deep personal relationships with our customers and our community, to deliver fresh and healthy food in the fastest, most convenient way.” Greg Young, owner of P&C Fresh

Increase Wallet Share

“Rosie allows us to engage and delight our customers in new ways. The addition of Rosie’s online and mobile shopping capabilities we are able to provide our customers outstanding personal service, saving them time and stress.” Bret Seafuse, owner of Trumansburg Shur-Save

Grow Revenue

Customers

Solution

Local Grocers

E-Commerce

Local Delivery Marketing Data

Analytics

E-Commerce

Local Delivery Marketing Data

Analytics

E-Commerce

Local Delivery Marketing Data

Analytics

E-Commerce

Local Delivery Marketing Data

Analytics

E-Commerce

Local Delivery Marketing Data

Analytics

Market Opportunity - 2014

TAM: Total Available Market•  US Online Grocery sales are growing rapidly (25% - 30% CAGR)•  2014: $25B online sales•  2018: $71B

SAM: Serviceable Available Market•  Independent Stores: Chains with <250 locations & <$10B Revenue•  21k stores, $7.5B online sales (30% of the TAM)

SOM: Serviceable Obtainable Market•  SaaS E-Commerce

•  12,600 Stores (60%), $6,000/year per store= $75.6M/year•  E-Commerce Transactions

•  12,600 Stores (60%), $10,680/year margin per store= $135M/year•  Data Analytics

•  Analytics + CPM, CPC, CPA= $350M/year $561M/year

Consumers

Retailer Wholesaler

Suppliers

Rosie Value Creation In Industry Ecosystem

Customers $2,500/store one-time setup

$600/month per store .

Data Distribution Agreements

Digital Access To Consumers CPM, CPC, Commission

Quality of Life Transaction Fees

Traction Re

venu

e/M

onth

•  31% month to month growth •  2013: $24,308•  2014: $400K expected

Ord

ers/M

onth

Retailers: National Expansion

# Stores: 22 stores Locations: NY, MA, UT, KS, WI, ID, IL, CO, OK

Wholesalers

•  Wholesalers sell groceries to the Retailer as well as

provide guidance and technology

•  Wholesalers empower Rosie with a massive distribution

channel to provide its service to Retailers across the US

•  Signed contract to provide Rosie to 500+ stores

starting with 75 locations in the next 12 months

Features

Data Oriented

Delivery Services

Retailer Analytics

Integrated Marketing

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✖New Technology ✔ ✖

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Wholesaler Acquisition: Competitors

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E-Commerce ✔ ✔ ✔ ✔

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Nick Nickitas, CEO COO, FIX Solutions, Director Business Development, FIX Flyer •  Grew startup from $0 – $3MM annual recurring revenue •  Cornell graduate research in pricing strategy and data

mining for grocery industry

Mike Ryzewic, CTO Partner, G2 Systems LLC •  Architected software for tier one hedge funds

Jon Ambrose, COO Management Consultant, Gap International, JP Morgan Chase •  Led change management at Fortune 500 companies •  Cornell graduate research in marketing strategy and

analytics for grocery industry

Team

Trajectory

Today

7 Stores Live

1 Wholesaler

$15k/month run rate

Upstate New York

150 Stores

6 Wholesalers

$160k/month run rate

National

60 Stores

3 Wholesalers

$80k/month

run rate

New England/

Midwest/

Rockies

6 Months

12 Months

mobile, social, cloud, big data, and analytics

Thank You!

Q&A

Appendix

Competitors 2014 Rosie Applications Inc.

Features

Data Oriented

Delivery Services

Retailer Analytics

Integrated Marketing

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✖New Technology ✔ ✖

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Legacy Competitors

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E-Commerce ✔ ✔ ✔ ✔

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Competition for Customers

•  3rd party shoppers – limits trust• No store guarantee on quality• No store specials or sale prices• Conflict of interest among national

chains, investors, and independents

•  Food sourced from warehouses - limits trust• Requires high population density to

operate

• Restricted to only Ahold owned supermarkets• Consistently poor customer reviews on

Yelp for customer service• Most food sourced from warehouses -

limits trust

•  Trained store employees fill orders• Store reputation at stake• All sale prices honored•  Focused on Independent grocers

•  Food sourced from local grocers• Rosie can work with any grocer in the

US. Has success in both small & large markets

• Requires high population density to operate•  Food sourced from warehouses - limits

trust

•  Food sourced from local grocers in the community• Rosie can work with any grocer in the

US. Has success in both small & large markets

•  100% satisfaction guarantee• Handpicked items by trained store

employees• Rosie can work with any grocer

Key Issues Rosie Advantage

WarehouseBig Box Local

Urban Only

Access For All

Rosie vs. Instacart

•  Instacart is TaskRabbit applied to grocery shopping.•  They subvert the stores with their runners, and no one

is held accountable for customer problems - this is why Trader Joe’s banned Instacart from their stores.

•  In addition, Instacart does nothing apart to help the grocery stores other than whatever incremental revenue they generate from online purchases.

•  Rosie provides retailers tools to help them understand their customers (the analytics platform) and adapt their brand to that understanding (integrated marketing).

Rosie vs. Google Express

•  Our ecommerce platform is in the same space as Google Express.

•  However, we differ from Google Express in that our goal is not only to change the grocery shopping experience, but to revolutionize the local merchant experience as a whole.

•  Our focus is spent on bringing local merchants into the technological era by empowering them with the cloud and big data.

•  As you saw in our revenue model, most of our revenue actually come directly from the retailers in exchange for these tools.

•  Google Express is ultimately about the consumer, only using grocers as intermediary distributors.

IP

U.S. Patent Application No. 14/213303ELECTRONIC SHOPPING SYSTEM AND SERVICENon-Provisional

E-Commerce with Predictive Purchasing and Recommendations for Shopper Marketing and Data Analytics

Advisors

Alec Stern Founder, Constant Contact

John Sallay SVP Strategy, Staples, Avery Dennison

Mark Bernfeld Entrepreneur, Angel, Towers Watson

www.rosieapp.com info@rosieapp.com fb.com/rosieapp @rosieapp linkedin.com/company/rosieapp