royal challengers bangalore
Post on 25-Apr-2015
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Recommendations
Go GreenInitiatives
Spheres of Sustainability
Green Washing
RCB
Flow - Presentation
Green Match initiative
Strong commitment towards environmental awareness
Paint the stadium green Players use green Jerseys
and free green Jerseys are distributed to all the spectators of the match
Special auction of green Jersey signed by the players Match starts at 4 P. M. to save huge energy used to lit up the flood lights of the stadiumMoney used for a green causeCertificate from DNV (Det Norske Veritas), declaring RCB officially carbon neutral.
Jerseys@Twitter Handles First ever team to have players'
twitter handles at the back of their jerseys
Social Network marketing strategy for ticket promotion and publicity
Message : Go paperless and use online resources
Chris Gayle @henrygayleAB de Villiers @ABdeVilliers17Zaheer Khan @ImZaheerVirat Kohli @imVkohliR Vinay Kumar @Vinay_Kumar_RDirk Nannes @dirk_nannesAndre McDonald @andrewmcdonald4
Planting Sapling Drive
Exchange of Sapling between captains during toss time before the start of a match
Planting sapling drive in local schools
Exchange of Sapling and merchandise with the dignitaries of London Olympics to promote RCB’s green initiative at a global level
Greenaissance program by greening Namma Bengaluru
Going Miles
Some more initiatives
Earth Hour
Holy Child Primary School
Stone Hill Tree Nursery
Initiatives Contd…
BUS Day
One Bus Day Reduction
Air Pollutants 10%
Sulphur dioxide 13.2%
Nitrogen oxide 9%
Carbon Monoxide
10.5%
Overall reduction
11.3%
IPL IV – Bus Day event to promote the use of public transport.
There was 'Green Week' Bus Day slogan writing contest.
The BUS DAY is a daylong event celebrated on the 4th of every month promoting public transport .
Electric car and bike @ RCB
They promoted the electric car and bike.
To encourage people to use electric car/bike
30 fans pledged for reductions achieved by the use of electric vehicles.
Switch over to CFL's initiative @ RCB RCB subsidized prices of CFL
(discount 35%) RCB has launched the initiatives all
over Karnataka The average rated life of a CFL is
between 8 to 15 times that of incandescent, and their power consumption was only 20-33% that of an incandescent bulb.
Cycle Rally for Players
RCB Cycle Rally InitiativeRCB Cycle Rally Initiative
•Zero Carbon Commute •Presented bicycles to fans•Inspiring their fans to use green means to commute.•The event also garnered a generous amount of media attention
•Zero Carbon Commute •Presented bicycles to fans•Inspiring their fans to use green means to commute.•The event also garnered a generous amount of media attention
BMTC Commute
Promoting the discounted RCB-BMTC Daily Passes
BMTC daily bus pass integration with CL20
Also did their bit to promote the Green Cause
Spectators need not bring their own vehicle
Arranged BIG10 buses for travel to the matches
Three Spheres of Sustainability
ESTY & Winston Framework
Revenues•Fan-base•Ticketing
Intangibles•Building goodwill•Team Loyalty
Costs•Promoting CFL bulbs • BMTC tickets•Bus-day
Risks•Greenwashing•UB group at stake
Goals
Greenwashing or a win win
Carbon Neutral Investments, said, while the franchise had been proactive in their sustainability programme, to call them carbon neutral would be a stretch. there will ultimately always be a residual footprint which could only be eradicated via offsetting.”Huge energy being spent due to the flood-lights Thousands of players/staff/fans flying from one city to another everyday adding tons of CO2 into the atmosphere Dazzling fire-works whenever a host team wins a match.Point 12 in the pledge of RCB seems improbable
Recommendations
IPL only for two months
Green Pledge
According to Glinsberg and Bloom model, RCB falls under shaded green. RCB is investing in long-term and environmentally friendly processes that require significant financial and non financial dedication.
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