royal dutch shell case study

Credit Crunchers

• Fazle Muhit Jian#1666

• Iqram Haider#1669

• Nargis Sultana

• #1600

• Md Nazrul Islam#1668

• Sabikun Islam Mou#1633

• Shahriar Mridha#1663

Royal Dutch

Made To Move

Convenes team of elite scholars and staff to create SCENERIOUS

Though an embargo took place at oil supply they gained a huge amount of profit

To explore the effect of the twin crises of trust and security, Shell's planners built three scenerious

Circumspect of Royal Dutch Shell

Effect of Dynamic Environment on Global

Business

1.oil market became more competitive

2.Industrial revolution

Globalization Technological ChangeLiberalization

Two Major Crisis In 2001

Public Mistrust

• Banner criminality at Enron, Worldcom, Adelphia, tyco and cheating at firms such as Parmalta, Vivenedi, Electric Power

Security Crisis

• 9-11 terrorist attack created chaos in Middle-East

Three scenarios taken by Shell

Low trust Globalization

Open DoorsFlags

Low Trust Globalization

1. Strong economic growth in China, India, Brazil dramatically raises energy demand.

2. Anxiety over security and suspicion of markets drive shell to operate in a heavy regulation and public distrust.

3. Coercive and complex Government rules force more disclosure.

4. Nation enact new taxes to discourage pollution.

Open Doors

1. Shell doesn't face a climate of oppressive laws and regulation, instead a vibrant circumstances.

2. Companies work cooperatively with stakehoder's to promote a sustainable world.

3. Demand of oil grows incentive shell to emerge new renewable sources.

Flags

1. Trust is low

2. World energy demand is flat

3. Taxes on Business rise

4. Social activities and media turn to hostile

5. Observation become more cynical about corporate responsiblity

Low Trust

GlobalizationOpen Doors

Flags

Dynamic

Environment

Thank You