running local, going global yolk

Running LocalGoing Global

Who are we?

Robert Lo Bue@roblobue

Anthony Ash@anth_ash

Our discussion

1. Getting to know each other

2. Taking a tech example global

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3. Q&A & Task

Getting to know each other

Let’s imagine

Established UK based tech product/service

Steady UK revenue

Desire to explore overseas markets

Blue Coffee Ltd

5 reasons to go international

1. First-mover advantage

2. Potential for growth

3. Small home market / saturated market

4. More customers

5. Discourage local competitors

Source: https://blog.techhub.com/5-reasons-why-companies-go-international/

Key considerations Country & Language

Culture & Messaging

Networks (Social & Payment)

Legal differences (T&Cs, Privacy)

Taxation

Banned countries

Political & corporate risk e.g. Uber, Airbnb

Country & Language

How do you choose which countries and which languages?

How do you get your content translated?

Culture & Messaging

How sales are made

Customer service

Response time

Etiquette

Trends

Icons

Colours

Times, numbers and dates

Language

Product Business

NetworksSocial Payment

ChecklistResearched the target market – I know which

country to sell inLocalized my product, service, website and

business/marketing materialsAltered everything to fit the local cultureUnderstood what good business etiquette

there isAscertained what my legal and financial

obligations are“Beta tested” the business plan with a native

Q&A

Best of luck and thank you!

Any Questions?

team@applingua.com

@applingua