rupert bedell - maintaining your b2b brand
Post on 15-Jul-2015
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Rupert Bedell
B2B Marketing within Financial Services
B2B Brand Healthcheck
Rupert Bedell
Marketing Director
Commercial & Corporate
Royal Bank of Scotland
1. Setting up your brand
2. Media strategy
Purchase Ladder
Advocate
Preference
Consideration
Knowledge
Association
Awareness
3. Sponsorships
Five Golden Rules of Sponsorships
BrandCustomer
StaffBusiness Development
Community
4. Navigating Digital
Meet Mike
The simple truth…
More Leads
Skin in the game
5. B2B Connecting
Roundtable Question
If you could improve or introduce one thing into your organisation, what would it be, and why?
B2B Marketing within Financial Services
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