saffire events presentation adams county fair

PARTNERING WITHSAFFIRE EVENTS

Adams County Fair

LEADERSHIP

Experience:

Leads a team of highly skilled programmersFinds the perfect technology for the jobA different breed of techie – speaks English!

Kendra WrightPresident

Aaron PedersonTechnical Director

Jeremy EmersonCreative Director

Experience:

A classically-trained artist with 14 years of online design experienceOversees the process of bringing your brand to life onlineIn touch with client needs and success

Experience:

Began building websites in 1995 for Fortune 1000 companyStarted her own company in 1998Helps events have a great online presence.

THE TEAM

Chris LugarSenior Software Engineer

Jessica Bybee-DziedzicSenior Account Manager

Adam DispenzaQA Specialist

Chris HowardFront End Developer

Rebekah HardageMarketing Manager

Daniel BunnSoftware Engineer

Jonathan HopeSoftware Engineer

Cassie RobertsManager, Sales & Partnership

HISTORY

SAFFIRE EVENTS

SAFFIRE ASSOCIATIONS

THE GUY

The Guy • Local business• Loves your rodeo• Has a connection to

people involved in your rodeo

Saffire Events• Focuses solely on making

events more successful• Has a proven track record

with lots of events• Is all-inclusive – gives you

everything you need to be successful

• Provides ongoing support – webinars, online help, articles, etc.

• Provides community of idea sharing with other events

• Takes your website “the guy” built to the next level

THE GUY VS. SAFFIRE

RODEO AUSTIN

COLORADO STATE FAIR

AMERICAN ROYAL

BLACK HILLS STOCK SHOW

PROMOTING FAIRS WITH IAFE

AWARDS

INTERNET WINS POPULARITY CONTEST

The amount of time people spend overall on the Internet has increased 121% over the past five years.

In 2010, for the first time ever, Internet usage surpassed television usage.

Are we following this trend?Do we think our customers are?

Source: http://bits.blogs.nytimes.com

RODEO HOUSTON STATISTICS

“How did you hear about the event?”

Newspaper – 2%Rodeo Advertising – 4%Radio – 9%TV – 10%Website – 46%

WELL-ORGANIZED HOMEPAGE

INTERACTIVE EVENT SCHEDULE

A DETAIL PAGE FOR EVERY EVENT

THE VALUE OF A FAN

eMarketer has reported that over 50% of Twitter followers are more likely to purchase from brands they followCoca-Cola has reported that Facebook fans are 2 times as likely to consume & 10 times more likely to purchase than non-fans

ADDED VALUE FOR SPONSORS

VALUE OF ECOMMERCE

VALUE OF ECOMMERCE

MANAGE YOUR CONTENT

To be the most successfuland to maintain your sanity,

you must be able to market your event on your website in

real time.

MANAGE YOUR CONTENT

MANAGE HOMEPAGE FEATURES

MANAGE NAVIGATION

CREATE UNLIMITED PAGES

CREATE UNLIMITED ONLINE FORMS

THE IMPORTANCE OF MOBILE

MOBILE OVERTAKES DESKTOP IN 2014

Source: Morgan Stanley Research

MOBILE SITE – INCLUDED WITH SAFFIRE!

MOBILE CONTENT MANAGEMENT—INCLUDED WITH SAFFIRE

TABLET SITE – INCLUDED WITH SAFFIRE!

WHY SWITCH TO SAFFIRE

Increased revenue – when people click, they engage, and when they engage, they buy.Stretched marketing dollars – Social networking integrated throughout makes it easy for customers to tell all their friends about our fair (those friends tell more friends, etc.).Increased efficiency – We manage our own content and online registration forms without data entry

NEWEST SAFFIRE FEATURES

Saffire Events surveys customers twice a year to gather ideas for new features• New homepage layouts• Even better interactive event schedule• Even better page preview and editing

functionality• Built-in image cropping tool

A QUOTE FROM RODEO AUSTIN

A QUOTE FROM AMERICAN ROYAL

SHOULDN’T WE BE A SAFFIRE EVENT?

What are we waiting for?