sales that doesn't waste your marketing
Post on 15-Jul-2015
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© 2014 EMyth
Panelists
Jonathan Raymond Director of Marketing
Gail Frahm Chief Executive Officer
Slade Machamer Director of Coaching
© 2014 EMyth
Real sales is about real talk with real people about things that really matter to them.
© 2014 EMyth
Engagement !
!
© 2014 EMyth
Engagement !
Structure !
!
© 2014 EMyth
Engagement !
Structure !
Leading
© 2014 EMyth
Engagement !
!
© 2014 EMyth
Real sales is an ‘opening’ process not a ‘closing’ process.
© 2014 EMyth
You can help your prospects open up about what’s important to them by entering their reality.
© 2014 EMyth
People speak, most of the time, in ‘symbolic expressions’.
© 2014 EMyth
‘I’ve always wanted to be successful.’
© 2014 EMyth
‘We’re in a sales slump.’
© 2014 EMyth
Horizontal Movement !
P: We’re in a sales slump. S: Oh, do you produce financial statements?
!
© 2014 EMyth
Vertical Movement !
P: We’re in a sales slump. S: Oh, what’s going on?
!
© 2014 EMyth
Structure
© 2014 EMyth
These are the 5 Benchmarks of the EMyth Coaching Sales Process.
1. The agreement to Today’s Agenda !
© 2014 EMyth
These are the 5 Benchmarks of the EMyth Coaching Sales Process.
1. The agreement to Today’s Agenda 2. The agreement to the EMyth Perspective !
© 2014 EMyth
These are the 5 Benchmarks of the EMyth Coaching Sales Process.
1. The agreement to Today’s Agenda 2. The agreement to the EMyth Perspective 3. The agreement to Getting Help
© 2014 EMyth
These are the 5 Benchmarks of the EMyth Coaching Sales Process.
1. The agreement to Today’s Agenda 2. The agreement to the EMyth Perspective 3. The agreement to Getting Help 4. The agreement to EMyth Coaching !
© 2014 EMyth
These are the 5 Benchmarks of the EMyth Coaching Sales Process.
1. The agreement to Today’s Agenda 2. The agreement to the EMyth Perspective 3. The agreement to Getting Help 4. The agreement to EMyth Coaching 5. The agreement to Getting Started
© 2014 EMyth
Structure and substance. Systems and people. !
!
© 2014 EMyth
Structure and substance. Systems and people. !
Together they produce a result that’s greater than the sum of the parts.
© 2014 EMyth
Leading.
© 2014 EMyth
Being lead.
© 2014 EMyth
Leading.
© 2014 EMyth
Questions?
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