sam ford
Post on 18-Jan-2017
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Spreadability in Business: What We Can Learn from a Changing Media Landscape
Sam Ford, Fusion
Circulation vs.Distribution
“Viral Marketing captures the essence of multi-level-marketing and applies it to all customers -- the "word-of-mouth" spread of Hotmail is involuntary.”
Steve Jurvetson and Tim Draper, Netscape Newsletter (1997)
Spreadable Media
Value is created through:
1. Available when and where audiences want it2. Portable3. Easily reusable in a variety of ways4. Relevant to multiple audiences5. Part of a steady stream of material
People Spread Content To:
1.Define themselves.2.Increase their notoriety.3.Strengthen social ties.4.Build community.
Spreadability in Business: What We Can Learn from a Changing Media Landscape
Sam Ford, Fusion
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