sample millennial marketing social media

By:

Social Media For REALTORs®

#LIBORsocial16

@juanitamcdowell

facebook.com/

juanitamcdowellseminars

Learning Modules

1 Foundation and First Things First

(Hub and Spoke)

2 Millennial Marketing (Homebuyers)

3 Facebook Communication and

Marketing

4 LinkedIn

5 Twitter and Microblogging

6 YouTube and The Agent

Whosoever desires

constant success must

change his conduct with

the times.

FOUNDATIONModule 1

MEDIAContent that is published

SOCIALAnyone can add to and share

Is it a FAD?

Content

drives action.

Are you in

position?

Ways

I’ll find

you online

SMOSocialMediaOptimization

13

What is her niche?

Consistently post

content on your spoke.

First Page of Google

Example

“Let’s go

fishing!”

Where do I start?

www.Zillow.com

www.Trulia.com

Create a

Profile

Are you in position?

Set up

Alerts

www.trulia.com/voices/alerts

Millennials

Module 2

Class Question

New York-Northern New Jersey-Long

Island, NY

What percent of the population

is Millennials?

(Report Published in 2014)

Class Question

A. 5-10%

B. Between 10-15%

C. 20% - ish

D. Between 25-30%

(Report Published in 2014)

B

14.5%

Born between

the early 1980s

and the mid-to

late-1990s

(1981-1998)

25% of the

world’s

population

Your brand

depends on

being relevant

and attracting

this group of

tech savvy

buyers.

80+ Million Strong

Powerful and Influential

Mil

len

nia

ls

Ag

e 1

8-3

5

Collective Buying Power

$200 Billion

Mil

lenn

ials

Ag

e 1

8-3

5

Indirect Spending Power

$500 Billion

Mil

lenn

ials

Ag

e 1

8-3

5

2011

What should you know about them?

Home Buyer and Seller

Generational Trends Report 2015 by NAR

32%

Home Buyer and Seller Generational Trends Report 2015 by NAR

Millennials (Gen Y) comprise the

largest share of home buyers at

32%

(Larger than all Baby Boomers

combined.)

Millennials show a clear trend of

moving to larger, higher priced

homes.

Important

Things to Must

Know About

MillennialsGen Y

Gen Why

Digital Natives

Echo Boomers

Enigma Generation

Millennials are forever

connected.

First to grow up with technology

at their fingertips.

1

No hard sells. They value

authenticity.

Let Millennials make buying

decisions for themselves.

2

Heavily influenced by their peers.

Millennial

Janelle

Age 27

Spent one year looking for a car.

Millennial

Janelle

Age 27

Within weeks, she had her silver

Fiesta.

“Millennials are also off the

chart when it comes to their

willingness to give

companies feedback.”

Marketing to MillennialsJeff Fromm

Millennials want to actively

participate, co-create, and be

included as partners in the

brands they love.

3

ADVICE

Build a listening and

participation strategy.

4

They define themselves by their

social media use and are eager

to share content.

5

Marketing

to

Millennials

By

Jeff Fromm

“To predict what will be

hot tomorrow you merely

need to look at what’s hot

with Millennials today.”

Start today and “get” to know this

generation.

Share. Like. Buy.

Module 3Facebook Communication and Marketing

Use a secure

password

B@rryB0nds45 *

Facebook

FBB@rryB0nds45

Create a Master Password*

“Relationship first, business second.”

Mari Smith, Social Media Expert

“80% of all Americans use

social networks

96% of Americans are on

Facebook.”

(Forrester)

Friends

• People you know

• People you want to know

Relationship first.

“Really”

Smart Tips

•Don’t sell

•Don’t advertise

•Participate

•Get Organized

Tips for Using Facebook

Create a Friend’s List

• Scroll down to Friends on the left side of your News Feed. Hover over Friends and click More

Create a Friend’s List

• Click Create List

Create a Friend’s List

• Enter a name for your list and the names of friends you’d like to add.

• Easy to create

• Promote with Ads• $$$

Facebook Pages

Why do I need a

business page?

Create

www.facebook.com/pages

2 Steps

1.Select Local Business2.Category

Facebook Advertising

81

Success Story

Objective: Increase traffic to our website,

boosting the number of viewers for each

listing and the number of attendees for

each open house.

Gottesman Realty Team

*Shared on

https://www.facebook.com/business/success

82

Success Story

Solution: Create a Facebook ad,

highlighting the unique appeal and

location.

Target: People who like the Page and

their friends (age 27-65+). Interest

include real estate and luxury cars.

Gottesman Realty Team

*Shared on

https://www.facebook.com/business/success

Result

83

*Shared on

https://www.facebook.com/business/success

In 3 days… Reached nearly 16,000

people Increased Website Traffic 65% increase in website

visits 15,899 people reached

in Austin area 939 post engagements

84

Boost a Post

86

https://facebook.exceedlms.com/student

Module 3Twitter & Microblogging

A social network that

gives you the ability to

post messages of 140

characters or less.

Twitter

What’s the big idea?

Packing BIG ideas into small

spaces.

Promote your blog on twitter

Make special offers for

homebuyers

Announce your listing

Share real estate news

Looking for clients

Agents and Twitter

Why do users love Twitter?

“I can ask a question and

get instantaneous

responses.”

“Great way to research.”

“Keeps me current with

my industry.”

“I don’t have to brag, I can

retweet.”

“I can remind my clients

that I’m still here.”

juanita

Share the most important

info about your business in a

small space

• a photo

• 160-character bio

• URL

Twitter

Twitter

Basics

Send Tweets

Type in your news feed

@ Replies

Public but directed

@DebbieRaw

Twitter

Basics

# Hashtags – Event or Discussion

• #franklingoldmine

• #socialphilly

• #TriplePlay2015

Potential twitter status updates

Just listed 678 Yellow Street that’s

perfect for investors or first timers

Just got a good offer from a client.

Looks great!

Finally home after a long day

checking out a few listings.

Anyone else had a doosy of a day?

Potential twitter status updates

Giving a chance to win an iPad to

visitors who stop by my open house

at 5454 Jefferson Road. Sound good?

Come by

Final inspection went great. My first-

time homebuyers are so excited

about becoming homeowners.

3rd Party Twitter Tools

www.search.twitter.com

Tweepi

Tweepi

A social media management tool that

helps you analyze and manage your

Twitter followers effectively.

Lab

Create a YouTube Channel

Video Attracts Millennials

Mil

lenn

ials

Ag

e 1

8-3

5

“Will it blend?”

6 million

downloads in less

than 10 days

10,000 comments

in the same

period

GOALCredibility

Videotestimonials

Video ToolboxEquipment

• Audio

• Backdrop

• Lighting

• Tripod

• Camera

SMARTPHONE

Microphones

Tripods

Tripods

"You must do something you've never done in order to get something you've never had.“

-Unknown

Let’s

Connect

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