sanitary pad. my-care corporation ltd which was established in 1999, is a professional manufacturer...

Sanitary pad

My-care Corporation LTD which was established in 1999, is a professional manufacturer and exporter concerned with the design, development and production of hygienic products. We are located in Guangzhou. All of our products comply with international quality standards and are greatly appreciated in a variety of different markets throughout the world.

Covering an area of 100million square meters, we now have over 5000 employees, an annual sales figure that exceeds 23 million and are currently exporting 32% of our production worldwide.

Our well-equipped facilities and excellent quality control throughout all stages of production enables us to guarantee total customer satisfaction. Because of our high quality products and outstanding customer service, we have exported our product to USA, Canada and UK. 

With the economic growth and improved living standards, absorbent hygiene products industry is currently continuing our growth momentum. According to China Paper Association Statistics Committee of tissue paper,

the amount of absorbent hygiene products in 2009 (market total sales volume) rise to about 54.96 billion yuan, up 12.6% over 2008. The total sales volume in the market, the sanitary pads accounted for 69.3%.

The absorbent hygiene products are fast moving consumer goods, China is a developing emerging markets, so in the global financial crisis, in addition to a slight negative growth in exports, the whole little effects.

Chinese Ministry of Commerce expects in 2010 domestic production of women's sanitary napkins will increase at a rate of 15% per year,

women's sanitary napkins in 2010 production will reach 80 million tons, and women's sanitary napkins will increase in imports,

China's top ten brand

sanitary napkins

1,ABC (Health Products Co., Ltd. Foshan Xing Jing) 2, Sophie (ten sanitary brand, Shanghai You Nijia Limited) 3, Whisper (ten sanitary napkin brand, P & G Group's brand)

4, Jiao Shuang (ten sanitary napkin brand, Johnson & Johnson's brand)

5, Yasuji music - VII space - well-being (well-known trademarks in China, Jinjiang An International Holdings Limited)

6, good relax (well-known trademarks in China, Hebei Hengli Group Co., Ltd.) 7, Shu and the United States - Kotex - was with (the top ten brand of sanitary napkins, Kimberly-Clark's brand of the United States)

8, dough (off Cape Shanghai Daily Chemical (China) Co., Ltd.) 9, Music and elegant (the brand ten sanitary napkins, Japan Kao's brand) 10 ,Jie Ting (top ten brand sanitary napkins, sanitary products Co., Ltd. Hubei BONS

With the development of economy and the remarkable improvement of people’s living standard, people pay more attention to their lives and their health. Females are not the exception, and they are sensitive to their own private matters. What’s more, sanitary pads are necessary to them. So all females who need to use sanitary pads will be our target market.

my-care sanitary pads

1 A name which is beautiful and easy to remember: My-care( 麦凯儿 )

It obviously means that your affair, my care!

2 Different kinds of productions to meet different customers’ needs, including:

1) Young girl’s pads: specially for young girls whose age

are about from 16 to 24 This kind of productions will have different scents base on fr

uit, like the smell of apple, pear, and so on. Also, we will provide many kinds of packaging to attract those young girls.

my-care sanitary pads

2) specially for women (age from 24 to 39) This kind can still be fractionized into two groups: (1) Housewives’ pads: women who had got married and

stayed at home This series will be a little longer and a little thicker than other

pads, because housewives need to do a lot of housework and they have a high level of physical exercise. In this way, if they use our productions, they won’t need to worry too much and just do their work.

(2) Business ladies’ pads: women who are working hard for their career

This series will be much thinner than other pads, because they need to sit nearly all day long, our productions will make them feel comfortable.

my-care sanitary pads

3) Functional pads: specially for the women who have the diseases like menstrual disorders, dysmenorrhea

This series use our company’s unique Chinese medicine secret to help to deal with some women reproductive tract infections, for example, menstrual disorder, dysmenorrhea

3 All our productions will be more comfortable and healthier than other brands. And our productions will be nonirritating and the packaging of our productions will be various, because our company have professional manufacturers and experts who concerned with the design.

my-care sanitary pads

4 All the pads used at night will be long and you can move freely when you sleep.

5 We will offer after-sale service to see what we can do to improve our productions and try our best to meet customers’ needs and wants.

6 Because of our high quality products and outstanding customer service, customers have confidence in our productions. We have a great brand.

1. Using the price lining strategy.

We can price our product in four classes:1 ） 8.9 Yuan per bag for young girls' style2 ） 12.9 Yuan per bag for housewife style(including retired women)3 ） 20.9 Yuan per bag for business ladies style4 ） 30 Yuan per bag for functional style

2. Using prestige Strategy for business ladies style.

3. Using odd pricing strategy. For example, price at 12.9 Yuan instead of 13 Yuan.

PromotionPromotion

my-care sanitary pad

Advertising slogan: ——“ ——“ your body, my caryour body, my car

e”e”

At the very moment of every month, our products will always company with you and care for you~

100% cotton surface, carefully protects every inch of your body.

We make a promise that your bodies are our care!

my-care sanitary pad

Institutional advertising As we are a new brand in the market, we will focus on

institutional advertising. We aim to improve our institutional image, and make it a national brand.

At the very beginning, we will spend a large part of capital on television advertising. Because it can reach a vast captive audience of our products with colorful and eye-catching messages.

We pay much attention to the product awareness because many consumers won’t buy the products they don’t know. Thus, we will make great effort to let our products well known.

my-care sanitary pad

Promotion strategiesPromotion strategies

Step one—— television advertisingStep one—— television advertisingStep two—— sales promotionStep two—— sales promotionStep three—— product advertisingStep three—— product advertising

Step one——Television advertising The advertisement on TV will last about one

minute. In order to appeal to various audiences, we will invite different kind of ladies to show the shining points of our products.

The selling point of our products are caring. We care for all kinds of ladies, including young girls, housewife, business ladies and retired women. The most special product is functional pads, which helps reduce the paid of dysmenorrheal.

my-care sanitary pad

Step two—— sales promotion Sales promotion in supermarket is our

second step. After the consumers watching the ads on television, they will have an impression on our products. When they wondering in supermarkets, at the sight of the stack base, consumers must has a stronger awareness of our products.

we will hire some sales promoters to send out fliers and help to sell our products.

my-care sanitary pad

my-care sanitary pad

How to do the sales promotion?1. Discount Each kind of our products will have 20% off on

sale promotion.2. Gifts giving When customers buy the functional pads, there

will be a piece of hot chip as a gift.3. Premium When a customer spends over 88RMB on our

products, he/she will get a premium with which he/she can attend a healthy speech and get a piece of hot chip as a gift.

my-care sanitary pad

Step three—— product advertising We will take advantage of various advertis

ing medias to promote our different kinds of pads.

For different area of ladies, we will choose the appropriate media to let them understand our products more deeply.

Let’s show you more detail ！

my-care sanitary pad

Young girls’ pads Besides television advertising, we will focus on school advertising. As many young girls don’t know much about

physiological knowledge, we will hold physiology lectures in some famous local schools. By the way, there will be some employees from our company to introduce our products to schoolgirls, and deliver some trial set to the young girls.

my-care sanitary pad

Housewive’s pads Television advertising and sales promotion

is the major media for housewife’s style products. Those ladies usually stay at home watching TV or hang out to supermarkets, so I think television and sales promotion will influence on housewife most.

Besides, outdoor and newspaper advertising are other choices. Outdoor ads will affects those ladies who often go shopping, while newspaper ads will affects those who stay at home and have the habit of reading newspaper.

my-care sanitary pad

Business ladies’ padsBusiness ladies’ pads As business ladies have a higher income and higher taste, our pads advertisement will focus on fashion magazines. The ads on magazine will aim at successful ladies

who need soft care inside their hearts. Our pads provide them with menstrual period enjoyment like SPA. We will try our best to make our ads on the previous pages of the magazines.

Besides, direct mail of our advertisement will be sent to their mailboxes because many business ladies have the habit of checking their mailboxes.

my-care sanitary pad

Functional pads This is the special product of our company and it is a kind of high-end product. Therefore, we will put much effort on the functional pads. Advertisement for functional pads will be promo

ted on healthy magazines. Our product aims to help ladies to reduce the pain of dysmenorrhea. People who cares for their health will catch our advertisement and get more knowledge about both physiology and our product.

my-care sanitary pad

summary

Our My-care Corporation LTD, with a reputation for our hygienic products in high quality is going to launch a new product, My-care sanitary pad.

According to our survey, standard of living has been increasing, female from young girls to housewife need clean sanitary pad in high quality. So we launch a new sanitary pad brand and set all females as our target market.

Our brand ,My-care( 麦凯儿 ) sanitary pad have different kinds of productions to meet different customers’ needs, including young girl’s pads, housewives’ pads ,business ladies’ pads, functional pads. We offer the acceptable price and different product has different price.

Aiming at different market group, we set up various promotion including television advertising, sales promotion, product advertising. We plan to sale our product in supermarket, specially stores, virtual stores and we also adopt direct selling.

Taking the advantages of offering different female group special product on acceptable price, having omnidirectional promotion and distribution plan, we believe our high quality product can possess definite market share before long.