santa monica internet services: dude! where's my customer?

Dude! Where’s My Customer

Would You Rather Hunt For Customers, Or Make Yourself

Available To Customers Hunting For You?

1.Why bother with SEO?2.Importance of keywords3.Building your local online visibility4.Being mobile friendly5.Bringing it all together

What Exactly Is SEO?

Search Engine Optimization

SEO Warrior – John I. Jerkovic

Why Is SEO Important?

All Roads Lead To Rome!

Why Is SEO Important?

All Roads Lead To Rome!

Local Directories

Social media

Blogs

Articles

Press releases

Authority sites

Industry related sites

Forums / comments

The Importance of Keywords In Effective SEO

Choosing the right keywords is often the difference between getting found in search

and not getting found in search.

Keywords provide the framework for ALL your online marketing efforts.

Keyword Research 101

When selecting keywords:

1. Make sure keyword terms/phrases have enough search volume

2. Make sure your choice of keyword terms are relevant and make sense

3. Make sure you assess the level of competitive pages your chosen keyword term has

Building Your Online local VisibilityWhy?

80% of local business comes from within 5 miles of your businesses location Traditional advertising has lost it’s effectiveness

Newspaper readership declining

Do not call list for telemarketing

Print ads prohibitive costs

Email marketing filtered by Spam

Over 25% of searches online are for local results 34% of people today use Google maps to find a business Only 3% of businesses have claimed their Google listing

Most local listings aren’t optimized - advantage to you

Building Your Online local Visibility

Why? Local listings are an excellent place for back links to your website, keyword rich

content and keyword rich tags They provide a vehicle for customer reviews

People look for subjective and objective information Drives website traffic Broadens the reach of your brand

Great referral program

What’s Google Doing Now!

Local sponsored, PPC

Local map listing

Local organic results

Do you have a Google Places listing and is it claimed?

If your Google Places listing is unclaimed – Claim It. Click on

‘Business Owner?’ and follow the instructions.

If you have already claimed your listing great

If you’re not sure go to Google Maps

Before You Go Any Further STOP!

Do Not Pass Go! Research your keyword phrases!At the risk of repeating myself: Choosing the right keywords is

often the difference between getting found in search and not getting found in search.

Your success in achieving a good rank for your website and your local listing revolves around keyword optimization including keyword rich content.

Optimizing Your Listing With Keywords?

STOP and PLAN!

Videos Coupons NOTE: Remember that your keywords must also be used in your website and all other online marketing activity – ‘Text Rich Links’Reviews

Now That You Have Your Google Places Listing

Request Your Customer Reviews• Email your customers and request they write a review • Select only a small number, about 10, at a time – DO NOT email your

entire customer database or you risk your reviews being hidden• As soon as you have about 10 stop and wait a while• Ask your customers to include keyword rich text• If all else fails write the review yourself – get permission from your

customer to use it in ALL your online marketing

Congratulations you’ve sorted out Google Places

NOW DO IT ALL AGAIN!

Local Listing Tips

1. Setting up all your local directories is time consuming and labor intensive and there is no software program to help you

2. It is not a case of build it and they will come - seeing results takes time and requires consistent monthly updates i.e. coupons and reviews

3. Be prepared – have all your data and keyword rich content written before you start

4. You still need a quality website that will convert your customer once they get there – good local search optimization will drive good quality leads but the sales conversion is up to you

5. Don’t forget niche directories for your industry, such as – lawyers, real estate agents, dentists etc

6. Provide links from your website to Google maps, Google coupon and your directory listing – if you have a blog, repeat the links there

Moving From Desk Top To Hand Held

• 59% of American adults own a desktop PC while 52% own a laptop• 85% of U.S. adults own a cell phone making the device the most popular

electronic gadget owned by adults in the States• 28% of U.S. mobile subscribers have smart phones – cell phones with

operating systems resembling computers

If You Left Home Without…

1. 2. 3.

You’d Feel Naked

When It Comes To Being Mobile Ready,Here’s the catch..

• It took about 15 years for businesses to embrace the internet

• It took about 10 years for businesses to understand importance of blogs

• It took about 3 years to get on board with social media

What does this mean…..

Mobile is here right now and you don’t have the luxury of time to wait and see what happens

What Does Being Mobile Friendly Mean?

1. Mobile friendly websites2. Maps – one click3. Click to call options4. SMS – text message marketing5. Mobile coupons – ability to track redemption6. Building specific mobile landing pages – call to actions7. Mobile traffic generation – paid advertising

The Good NewsGoogle Places listing is already mobile

friendly…• Maps• Directions• Mobile landing page• Coupons• Set up for click to call

The Not So Good News…..Most Websites Are Not Mobile Friendly

People do not surf the internet on cell phones

like they do on a PC therefore,

your information has to be easily seen and much

more interactive.

1. Usability issues between websites and mobile screens

2. Drop down box issues3. Excess content4. Large images and flash5. Important information not readily

available6. Not one click

http://preview.offermobi.com/preview/frames/

Website Mobile Ready OptionsWordpress Plug-ins

Mobify.meUnitymobile.com

Mofuse.commobisitegalore.com

Some are free - most are not, some require new domain names - some don’t, most take time and resources to set up so be patient

and be prepared – plan your content first

Mobile Landing Page Campaigns

Can often allow for less characters than twitter therefore, you must always include the following before anything else.

1.Who / What2.When / Where3.Why4.How to reply i.e. click to call, email click or SMS reply

Buying Mobile TrafficPurchasing adwords

through Google's admob.com

• Banner ads – with click to call• Text ads – with click to call or email reply• Click to call voicemail – press one to buy,

press 2 for appointment• Send to mobile landing pages• SMS opt-in i.e. Text ‘CoolHats’ to 99997

for secret deals on crazy hats

What Is A QR Code?A QR (Quick Response) code is a two dimensional

barcode, which can be read by a bar scanner or a smart phone.

List of download apps to read QR codes on your phone:http://qrcode.offermobi.com/qrgen/readers/Alternatively you can down load apps from Apple Store

QR codes link offline information to online content For example: to direct people to your website, an

email address, a map, a landing page, an audio message or a social media site.

Where Can You Use A QR Code?Any printed, offline or online mediums where you

typically place your website address.

That Is How You Integrate Local Search Marketing

Online:Websites and local listingsMobile friendly websites,

landing pages and adsSocial Media

Offline:QR Codes

Increased Visibility

What’s The Whole Point?To get your phone ringing

To bring more customers through your doorBuild a SMS list

Build and email listDrive traffic to your website

More Traffic, More Leads, More Sales, MORE MONEY!

Angela BestSanta Monica Internet Services

P. 310 312 0665C. 310 592 4007

Angela@SantaMonicaInternetServices.com

Keyword ResearchLocal Search Optimization

Dynamic Website DevelopmentMobile Friendly Websites

Mobile MarketingAnd much more…..