sap hana big customer intelligence concept app
Post on 17-Jul-2015
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volume, velocity, variety and veracity of your data has become untamable…
wait, yet another big data presentation? No, not really…
… but no one is helping you understand big data opportunities
everyone is talking about big data problems…
… because growing customer base, customer satisfaction and loyalty is everyone’s business
let’s define a big data opportunity in the context of customers…
… your customers are more mobile and social than ever before
you have a large and diverse customer base…
which is why you like to engage with your customers where ever they are: web, mobile, social
and collect all data (call center records, social media) to understand your customers better
you would want to group (cluster) your customers to understand their likes and dislikes…
… so that you can offer (recommend) the right product at the right time and at the right price
so that you can forecast sales accurately and cut cost to improve your revenues and profitability…
…and stop customer backlash and prevent them for leaving (churn) to competitors
you wish to do all of this without hiring an army of data analysts, consultants and data scientists…
… and without buying half-dozen or more tools, access to public / social data and integrating it all
Big Customer App has been designed from ground-up to address big data opportunities…
… it puts simplicity, speed and power of HANA technology at your fingertips
Big Customer intelligently blends private data with public data to generate more actionable insights…
… and provides both historical and predictive analytics to help you run your business better
Big Customer APP – Left Nav Bar Features Many Advanced Functions; Option to buy more Apps from SAP Market Place
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Business#Objects#and#the#Business#Objects#logo,#BusinessObjects,#Crystal#Reports,#Crystal#Decisions,#Web#Intelligence,#Xcelsius,#and#other#Business#Objects#products#and#services#men0oned#herein#as#well#as#their#respec0ve#logos#are#trademarks#or#registered#trademarks#of#Business#Objects#S.A.#in#the#United#States#and#in#other#countries.#Business#Objects#is#an#SAP#company.#
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