sap partneredge program for application development
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SAP Partner Edge for Application Development Building Business Success for the Future
Thorsten Leiduck, VP Platform Ecosystem & eChannels
March 19, 2014
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
With our open platform, thousands of partners are
bringing more innovations to market faster than ever
SAP HANA Platform
Simplified User Experience
Applications Analytics
Partners
&
Startups
1,200 HANA startups
2,000 Software & tech
partners
3,000 Service partners
4,000 Solution resellers
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 3
SAP PartnerEdge Application Development
Platform Ecosystem to Innovate and Deliver
Partner
Ecosystem
Built to Attract Best-in-Class
Partners and ISVs
SAP Platform
Continual Industry-Leading
Portfolio Innovation of SAP
and Partner Applications
Protects Customer
Investment
SAP Store
Discover, Try, and Buy SAP
and Partner Apps on the
SAP Store
Value for our Customers:
• Accelerated innovation and choice
• Quick value realization through packaged apps and bundled offerings
• High business value scenarios targeted on LOB, size, industry, niche
• Flexible license models – on premise and cloud
Adoption as of today:
• 550+ PE4AD Partners
• 200+ Partner Applications in SAP Store
• Customer Success Stories across all Regions
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4
SAP Partner Edge for Application Development –
The all-encompassing volume program for software partners
Annual fees:
€2.5k/3.5k
incl. first pack
€0.5 ̶ 1.5k
per add’l
innovation
pack
SAP partner status Remote partner management Global agreement
SAP PartnerEdge for Application Dev. | Exploration member FREE
1 year only
Developers (community) FREE
Base enablement Community support Exploration packs
DIS
CO
VE
R
SAP PartnerEdge for Application Development | Partner
MO
NE
TIZ
E
SAP Store
E-commerce best practices SAP Virtual Agency Partner directory
Embedded licensing
(planned) 15% rev
share
Partner application-specific
runtime licensing
% of partner app value (by techn.)
Go-to-market services
Innovation pack for…
Development
licenses
Enterprise
support
Cloud
resources Enablement Application
reviews
INN
OV
AT
E Application
integration
SAP HANA &
databases
Business
Intelligence Mobile
SAP HANA
Cloud Platform
SAP
Business One
On Premise On Demand
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5
Partner application-specific runtime licensing Be a full solution provider to your customers
Technology
runtime license
Partner
application
Appl.-specific runtime license %
SAP Mobile Platform 10
SAP HANA 15
SAP Sybase Adaptive Server Enterprise,
enterprise edition
(core + security and directory services
option)
8
SAP Sybase IQ, enterprise edition 8
SAP Sybase SQL Anywhere,
standard edition 5
* Basis: price published on SAP Store or mutually agreed settlement price ** Back-to-back support for all partner apps sold with support
% per year
of runtime
Maintenance
and Support**
License
Service
% uplift on
app value*
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6
SAP Store Expand your market reach
Full self-service via "My Account"
functionality
Ability to sell as agent
PayPal option for collection
Available in 36 countries
Listing of all partner apps
Federated search across SAP &
partner apps
Success-sharing
(15% share on transactions closed)
The SAP Store
1,400 Solutions on eChannels /
SAP Store from SAP & Partners
7,400 Online transactions YTD
As of September 2013
22,500 SAP Store social media followers
716,000 Online Visits YTD
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7
Selected Example Individual Marketing Opportunities with SAP
Enabling Our SAP PartnerEdge Application Development
Partners From Tailored Marketing to Partner Led Enablement
Partner Led Tools and Infrastructure
Featured Partners
on SAP Social
Media (.e. Mobile Apps Mondays
eLearnings or other
Marketing Trainings References
Self Service Tool
Promotional Tools on
www.adpc.com Web Content Feed
SAP
Events
or Roadshows
Marketing and
Social Best Practices
SAP Joint
Demand
Gen
Campaigns
SAP Community
Network
SAP Internal
Field Awareness
and Promotion
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8
Six reasons to join SAP PartnerEdge for Application Development
One global contract – all-inclusive, partner owns IP, custom development included
1
3 Partner Center (www.SAPadpc.com) – all information and interaction in one place
4 Apps available in the SAP Store – increased customer attention
5 Selling of bundled “partner application-specific runtime licensing ” – Exclusive customer contact
2 Effective enablement – same structure across all technologies
6 Low fees – SAP earns when partner sells
Company
Innovapptive Inc.
Headquarters
Houston, Texas
Industry, products,
and services
Professional services, SAP-
certified mobile apps,
enterprise mobility consulting
and mobile solutions
Employees
70+
Web Site
www.innovapptive.com
Executive Overview
Innovapptive’s top objectives
• Empower people and organizations with simplified, real-time access
to information and processes – anytime and anywhere
• Develop and deploy innovative solutions that continuously improve
business performance
• Align teams, processes, and technology to the strategic goals of the
business
Why partner with SAP?
• Develop and deploy solutions that combine Innovapptive’s expert
consulting with the powerful technology and best-practice
functionality of SAP® Software
• Seize growth opportunities, win more customers, and create
additional revenue through a long-term strategic alliance with the
SAP Consulting organization
• Take advantage of best-in-class technical and sales support made
possible through participation in the SAP PartnerEdge® program for
Application Development
Benefits
• Increased sales of mobile solutions
• Improved market reach and brand awareness
• Faster time to market for new apps
• Smoother customer implementations
2012 – Q4 2013 – Q1 2013 – Q2 2013 – Q3 2013 – Q4
Innovapptive
Founded
SAP TechEd &
SAP PartnerEdge
for Application
Development
Partner Contract
First Mobile
App Certified
by SAP
Mobile App
Development Training,
design and build
Continuous Innovation
mPower™ AppSuite
Vision formed
9 Mobile
Applications
Certified by SAP
Innovapptive @
Sapphire now
Innovapptive Global
Delivery Center
(GDC) launched
1st Customer
Acquisition
2013 SAP Mobile
App Challenge
Runners Up
Featured as a Leading
Enterprise Mobility
Company Among 135
Global Leaders
SAP Services
Partner
mPower™ Apps
Mocana
MAP Ready
SAP Qualified for
Rapid Deployment
Solutions (RDS)
Partnerships
SAP
Certifications Awards &
Recognition Customer
Acquisitions
Innovapptive - 2013 Accomplishments
3 Customer
Acquisitions
Mobile Budget Manager
Mobile Asset Tagging
Mobile Spend Analytics
SAP Fiori
Mobile Confirm (GR & SES)
Mobile Stock Requirements
Mobile Stock Overview
Mobile Stock Movements
Mobile Shop
Mobile Release (PR & PO)
Mobile Payment Status
Mobile Quality
Mobile Work Order
SAP Payment Approvals
SAP RealSpend
SAP Fiori
Supply Chain
Finance
Human
Resources
Field Service
Sales
Mobile Field Service
SAP Work Manager
Mobile Campaign Management
Mobile Customer and Contacts
Mobile Sales Order
SAP Customer Financial Fact Sheet
SAP ERP Order Status
SAP Sales Diary
SAP Sales Order Notification
SAP Sales Companion
SAP Fiori
Mobile Employee Self-Services
Mobile Manager Self-Services
Mobile Universal Approvals
Mobile Travel Expense Management
Mobile Substitution Manager
SAP Employee Lookup
SAP HR Approvals
SAP Interview Assistant
SAP Learning Assistant
SAP Leave Request
SAP Manager Insight
SAP Timesheet
SAP Fiori
Innovapptive - Product Portfolio | mPower™ AppSuite
Across Lines of Business
Innovapptive – More apps in the pipeline
Innovapptive – The future with SAP
mPower™ AppSuite
• 10 new app certifications
• Focus on industry specific solutions
• Multi-platform and form factor support
Technology
• SAP Mobile Platform 3.0 - Ramp-up and app certifications
• SAP Fiori – Partner Apps
• SAPUI5 – Going beyond mobile
• SAP HANA – Next generation of apps
Services
• SAPUI5 Design RDS
• SAP Fiori Apps – 44 Apps and growing
• SAP Work Manager – Syclo Agentry services
Visit Us @
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14
One gateway to SAP Application Development Partner Center
Full lifecycle coverage
Hot topics and news
Onboarding tools
Quality-assured enablement assets
Access to self-service and remote
services
Process wizards
Community access
Partnership-interactions
www.SAPAppsDevelopmentPartnerCenter.com
www.sapadpc.com/
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
Current SAP Applications Challenges
Objectives
Attract new partners to join the PartnerEdge program for Application Development – further grow partner ecosystem
Expedite app build phase and create a compelling event or impetus for app completion and placement on SAP Store.
Rewards (illustrative options):
• High value monetary prices for app contest winners (e.g. 10k,
guaranteed minimum revenues)
• Marketing benefits via SAP Store and media exposure
• Reselling of “best apps” in pre-defined white spaces by SAP
• Sizable investment fund for application development partners
Pinnacle Award
partner category
to be confirmed
Submit your app and
join the program
2 1
Get enabled
3
Publish your app on
the SAP Store
Build Open Ecosystem To Develop Enterprise Apps and Drive Innovation
Learn about the open
app challenges
www.sapappsdevelopm
entpartnercenter.com/e
n/apps-challenges/
Autodesk and SAP
Application
Challenge
Global with Partner ISV Community Global
2014 SAP PartnerEdge Application Challenges
Mobile | Cloud | HANA
SAP and Google
Application
Challenge
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16
Join SAP PartnerEdge for Application Development by March 31st
Take Advantage of our Exclusive Webinar Promotion
Partner and have a chance to win
SAP Sponsored Event Tickets: Treat your
customer to a major sporting event
OR
Create demand for your business: Invite your
customers to an SAP endorsed webinar
www.sapadpc.com
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank you
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