sara laor saralaor@aol.com. 7 trends that you need to know about the 4 ps of marketing + 4 new ps q...

sara laorsaralaor@aol.com

7 trends that you need to know about

the 4 Ps of marketing + 4 new Ps

Q & A

youth

30

familyculture v. ethnicity

targeting v. privacy

nostalgia the ‘gift’ economyradical v. responsive

familyculture v. ethnicity

targeting v. privacy

nostalgiathe ‘gift’ economyradical v. responsive

U.S. Births Increase To 4.3M In 2006, Highest Since 1961

- CDC, National Center for Health Statistics, January 2008

Bureau of Labor Statistics

Labor Force Participation Rate, Women 16 Years and Over

24% (2007)30% (1993)US Children Enrolled in Childcare Centers, Wall Street Journal, November 2007

14% (2003) 18% (2007)

% of dads preparing in-home meals, Wall Street Journal, March 2008

‘why should you care?’

projecting warm & fuzzy family feelingschild / sibling/ cousin/ parent

familyculture v. ethnicity

targeting v. privacy

nostalgia the ‘gift’ economyradical v. responsive

ethnicity is not aspirational

88% of Hispanics under 18 were born in the U.S.

Synovate, Ad Age, March 2008

‘why should you care?’

invest in ethnic marketing…but make it about culture

familyculture v. ethnicity

targeting v. privacy

nostalgia the ‘gift’ economyradical v. responsive

the end of stranger dangerpredator panic

privacy as currency

they’re ready to make bargains: utilitarian

‘why should you care?’

are you offering a decent tradeoffor are you just interrupting?

familyculture v. ethnicity

targeting v. privacy

nostalgia the ‘gift’ economyradical v. responsive

humorlighthearted optimism

Special DeliveryWill It Blend

‘why should you care?’

where’s your nostalgia component?

familyculture v. ethnicity

targeting v. privacy

nostalgia the ‘gift’ economyradical v. responsive

‘why should you care?’

what is your gift?

familyculture v. ethnicity

targeting v. privacy

nostalgia the ‘gift’ economyradical v. responsive

environmentally friendlyfair trade

ethically wildcraftedcertified organic

zero impactsustainably grownsocially responsible

radical v. responsive

‘why should you care?’

don’t overdo the radicalism

familyculture v. ethnicity

targeting v. privacy

nostalgia the ‘gift’ economyradical v. responsive

‘why should you care?’

is someone on your team thinking about the

mobile web?

7 trends that you need to know aboutyouth

the 4 Ps of marketing + 4 new Ps

ProductPrice PromotionPlacement

PartnershipPersonalizationxPerimentationPlot

ProductPrice PromotionPlacement

PartnershipPersonalizationxPerimentationPlot

who are your partners?

ProductPrice PromotionPlacement

PartnershipPersonalizationxPerimentationPlot

how are you personalizing?

ProductPrice PromotionPlacement

PartnershipPersonalizationxPerimentationPlot

5-10%

where will you propose some experimentation at

your firm?

ProductPrice PromotionPlacement

PartnershipPersonalizationxPerimentationPlot

“companies need to understand that their products are less important than their stories”

Rolf Jensen

what is your story?

email

direct mail

mobile

TV, radio catalog

billboards

print

social networks

eventscoupons / FSI

package design

widgets & games

Image by hellopoe on Flickr

Q&A

saralaor@aol.com