sarah damian erika adams. summary of project views of the news: took over from last semester’s...

KBIA Talk ShowsSarah Damian

Erika Adams

Summary of Project Views of the News: took over from last semester’s students.

Duties included researching topics for each week’s show and developing a list of links to provide information for discussion centering around the changes in journalism. With the help of Travis McMillen, we produced the show and prepared it for broadcast on KBIA 91.3 FM.

Intersection: We helped develop a new community discussion talk show through research, coordinating pilot programs with focus groups, analysis of findings and suggestions for those who work with the show in the future. We also developed a website for the show.

Views of the News was further developed in several ways:

Videotaped every week Broadcast on CAT3

More visuals: supers, video clips

Additional phone lines

Live streaming video on RJI website

Intersection Research: Part 1We collected and analyzed data using phone interviews,

concerning people’s interest in a new interactive program about local issues and their willingness to engage in discussion in multiple formats.

We examined two demographics: KBIA donors/listeners and university students who are active online.

KBIA Donors: Importance of Elements

Student Peers: Importance of Elements

Student KBIA Listeners: Importance of Elements

KBIA Donors: Willingness to Engage

Student Peers: Willingness to Engage

Student KBIA Listeners: Willingness to Engage

KBIA Donors

KBIA Donors

Student KBIA Listeners

Student KBIA Listeners

Student KBIA Listeners

Intersection Research: Part 2Three pilot episodes with focus groupsAfter each program, a discussion was held to

get a feel for what the participants thought about the show

We took notes as well as video and audio recordings.

Participants had a lot of positive thoughts and areas of opportunity for the show.

Some things were brought to our attention that no one else on the Intersection team had considered before.

Focus Group FeedbackHost managed discussion well

Smooth transition into caller/text questions

Correlation between online chat and panelists

Debate and discussion

Feedback ContinuedTime to prepare for discussion topic

Narrow the discussion topic

Interaction with panelists after the show

Likelihood of participation

The Future of Intersection

Website management plan (Project Interactive)

Technical issues

Clear and consistent workflow

Fall capstone Audience development

Staying Involved

We are excited to be a part of the Intersection team and look forward to its future success!

Please contact us if there is any way we can assist you for a successful launch.

Thank you for such a wonderful semester!

Questions?