save public relations campaign youth leadership rutherford

SAVE Public Relations Campaign

Youth Leadership Rutherford

What is SAVE?• SAVE is a teen-led initiative

currently working in Boukeron, Haiti

• Started initially as a challenge for a local teen to do something bigger than herself

• Growing in mission and impact each year SAVE has blossomed from a hopeful challenge into a Nationally-recognized Non-Profit

SAVE Contact Information

Kristi Cochrane, Executive Director of Save:(615) 848-8846

Brooke Connelly, Director of Public Relations(615) 971-9736

Rohit: What did we accomplish?

• Senator Bill Frist– February 3rd, 2015 at his office in

downtown Nashville– SAVE received $2,000 from him– He sent a message out on Facebook

promoting SAVE• Sent article out to the community of

Murfreesboro

Rohit: What we accomplished

“Empowering Teens, Saving Villages”

• Written by Brooke Connelly

• Describes SAVE’s mission and ways in which to get involved

• Group assignment

• Sent to multiple newspapers and magazines

– The DNJ

– The Murfreesboro Post

– The Tennessean

– Rutherford Parent Magazine

• Possible fall publication

Expanding SAVE“...a local non-profit organization is tirelessly working to break the

shackles of low expectations of teenagers and work to impact the lives of so

many in need. Sustaining a Village Everyday is a teen-led non-profit

organization that not only has raised over $100,000 over the past four years

in order to sustain the rural village of Boukeron, Haiti, but also has

empowered the youth of Rutherford County to invest in something bigger

than themselves.”

• Goals:

– To spread the name and mission of SAVE

– To raise donations

– To gain sponsorships beyond Middle Tennessee

– To grow the organization

Kory: Social Media

SAVE Joins the Era of Technology• Twitter

– @teenSAVE• Facebook

– S.A.V.E. - Sustaining a Village Everyday• Instagram

– @teenSAVE

Allowing Expansion and Success

Internet Presence

List of group members and jobs

Brooke Connelly: Group Leader/ Information Coordinator

Cassidy Best: Communications Leader

Pruitt Jones: Local Communications Coordinator

Kory Cooke: Technology Leader

Malinda Cardel: Social Media Coordinator Rohit Srivastava: Secretary

Process we used to achieve our goal

• Hard work and many meetings • Distributed jobs to our members weighing in ability and

experience. • We contacted local businesses to spread the name of

“S.A.V.E”• We worked with S.A.V.E. leaders in order to learn how

to best utilize the marketing tools created within this campaign.

• Set goals and a time frame to accomplish what we wanted

What we learned

• We learned that Public Relations is very important– Getting the S.A.V.E. name out is crucial

for success• especially what the organization stands

for– S.A.V.E. Logo is key in this process

• We accomplished this through social media

What we learned:

• Time management is key – make the project a priority – flexibility and patience is key– we utilized our notes to inform

everyone on our progress– Google Drive has been a huge

help in meeting with one another

savesustaining a village everyday