saving bitrate vs. users: where is the break-even point in mobile video quality?

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Saving Bitrate vs. Users: Where is the Break-Even Point in Mobile Video Quality?. ACM MM’11 Presenter: Piggy Date: 2012.05.07. Outline. Introduction Related Work User Study Result Discussion and Conclusion. Introduction. Mobile video service is getting popular - PowerPoint PPT Presentation

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Saving Bitrate vs. Users: Where is the Break-Even Point in

Mobile Video Quality?ACM MM’11

Presenter: PiggyDate: 2012.05.07

OutlineO Introduction

O Related Work

O User Study

O Result

O Discussion and Conclusion

IntroductionO Mobile video service is getting popular

O Due to the development of mobile device

O Minimizing video bitrate is importantO Wireless networks prefer low bitrate to

adapt to different bandwidth conditionsO Users prefer low bitrate as most network

providers normally charge for data usageO Video providers need to save costs

associated with serving the content

IntroductionO However……

O Low video bitrate => poor video quality

O Fortunately……O Nonlinear relationship between

perceived quality and video bitrate

IntroductionO Goal: To find the most efficient

bitrate requirement thatO Optimizes bandwidth usageO Maintains good user viewing

experience

O Lowest acceptable video quality vs. lowest quality for long term viewing

IntroductionO Contribution

O Mapping of video bitrates to the subjective judgment of quality pleasantness

O Impact of content type, video encoding parameters and user profile on mobile video viewing experience

O Users’ selection processes and their criteria for the lowest pleasing quality for different content type

Related WorkO Users’ requirements for mobile video

depends onO Social and psychological factors

O Consumption model, service, user profile, context, etc…

O Video qualityO Spatial and temporal resolutionO QuantizationO Motion and texture complexity

Related WorkO Factors influence the reduction of

bitrateO ResolutionO Frame rateO Quantization

O And the degradation in perceived video quality is not proportionate to the decrease in bitrate

Related WorkO Subjective assessment

O ITU recommendation: scale-based subjective assessmentO 5/9/11-sclaesO Overburdens participants

O Binary choice method for assessing acceptability

Related WorkO Though previous works have

identified the lowest acceptable quality levelO They were restricted by the

technology and device at that time.O Different resolutionO People behaviors have changed (got

used to HD quality)

User StudyO Equipment

O iPhone 3GS with 16GB storageO Display: 480x320 pixelsO H.264/AVC

O Up to 1.5 Mbps, 640x480 pixels, and 30 frames per second

O AAC-LC audio formatO Up to 150 kbps, 48kHz

User StudyO Test material - 5 content types

O News, music, animation, sports and movie

User StudyO Test material – encoding using 3

parametersO Quantization parameters (QP)O Spatial resolution (SR)

O 320x240, 480x320, and 640x480O Frame rate (FR)

O Divided into 3 groups based on SR:L, M and H with each group contain 10 test clipsO 30 test clips for each content type

User StudyO Total 150 test clips

O 30x5

User StudyO Participants

O Lounge area outside of a university library

O 40 participantsO Equal number of males and femalesO Age range: 17 ~ 35 (average = 23.2)

O User profile collectionO Experience of using mobile videoO Preference for content types

User StudyO Participants’ profile

User StudyO Procedure

O Scenario explanationO 3 steps within 20-25 mins for data

collectionO Participant’s profile collectionO Participant randomly chose the video

contentsO A short interview

User StudyO Customized iPhone application

O Participant profile collectionO Content type choiceO History reviewO Quality adjustment

O AscendingO Descending

User Study

User Study

User StudyO Interview

O What criteria did you use to select the desired video quality?

O Is there any difference between your criteria for different content type? Why?

ResultO Acceptability calculation

O Lower than the selected lowest acceptable clip => 0

O Otherwise => 1 O Refers to the percentage of participants accepting a

video quality as the lowest quality

O Binary Logistic RegressionO Video encoding parametersO Content typeO Viewing orderO User profile

Acceptability and Encoding Parameters

O Different fromO Content to contentO Resolution to resolution

O Movie is the lowest while new is the highest

O The difference reduces as the resolution increases

Acceptability and Encoding Parameters

Acceptability and Encoding Parameters

O Acceptability groupO 0 – 40% should be avoidedO 41 – 60% critical stateO 61 – 80% can please usersO 81 – 100% high user satisfaction

Acceptability and Encoding Parameters

O Bitrate-acceptability curves

Acceptability and Encoding Parameters

O Bitrate-acceptability curves

Acceptability and Encoding Parameters

O Bitrate-acceptability curvesO High resolution needs a higher

bitrateO The acceptability of “sport” rises

slower than other content typesO Mapping of bitrate to acceptability

Influencing factors on quality Acceptability

O Significant factorsO Quantization parameterO Spatial resolutionO Frame rateO Content typeO GenderO Frequency O DurationO Viewing order

O Non-significant factorsO Age

Influencing factors on quality Acceptability

O Effect of content typeO Movie vs. music, news, and animationO Spatial resolution decreases => content type

more significant

O Effect of encoding parametersO Video quality increases with

O Decrease of QP (great difference among adjacent QP values)

O Increase of SRO Increase of FR

Influencing factors on quality Acceptability

O Effect of viewing orderO Acceptability in descending order is

lower than ascending orderO Significant for animation, music, news

and sports but not for movie

Influencing factors on quality Acceptability

O Effect of user profile

Influencing factors on quality Acceptability

O Effect of user profileO Gender vs. frequency

Influencing factors on quality Acceptability

O Effect of user profileO duration vs. frequency

Influencing factors on quality Acceptability

O Effect of user profileO Users’ preference

Quality selection patterns

O Average time spent on switching is different from content type to content typeO News is the lowest

Quality selection patterns

O Two selection patternsO Directly choose the target qualities

without hesitation – mostly in ascending order

O Bounced to and from the lower of higher quality for comparison – mostly in descending order

Criteria of acceptability quality

O Users have different assessment criteria for different content typesO Movie – high quality required (HD quality)O News – audio quality and sync.O Music – audio qualityO Animation – fewer requirement O Sport – higher quality needed when small objects

appear

O Users’ preference leads to different result on the same content typeO Ex: sport and news

Discussion and Conclusion

O Users’ profile mattersO The result is different from previous worksO Exact required bitrate still depends on

individual video, here only gives a estimated range

O Platform dependency as well as video codecs

O Fixed vs. adjustable service?O Prediction model and optimal delivery

strategy

The EndOThanks for your attention

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