savings at gas pump 2015

Post on 07-Apr-2016

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With crude oil prices on the decline, 4 in 10 say they are making at least one additional shopping trip during an average week with the money saved at the gas pump or on home heating bills.

While most are spending what they save, half are paying bills, and 39% are saving their windfall.

Source: WSL How America Shops® Research conducted January 16-20, 2015© ALL RIGHTS RESERVED 2015

60% 48% 39%Buying More Paying Bills Saving It

CONTACT US FOR MORE INFORMATION : T 212 924 7780 E INFO@WSLSTRATEGICRETAIL.COM U WWW.WSLSTRATEGICRETAIL.COM

$30gas prices

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MONTHLY AVERAGE SAVINGS

71%Think fuel prices will be back up by summer

S AV I N G S AT T H E P U M P

$32home heating bill

SHOPPING TRIPS/WEEK WITH SAVINGS

WHERE SHOPPERS ARE SPENDING HOW LONG WILL LOW OIL PRICES LAST?

Make 1 or more extra trip

# of tripshasn’t changed

62%

38%

WHAT ARE SHOPPERS DOING WITH THE SAVINGS?

Groceries

Clothes Treats for Kids

Home Entertainment

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