say the right thing
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SAY THE RIGHT THING
©Patricia Glass Schuman, 2009
MAKING THE CASE FOR LIBRARIES
The message is (15 words or
less):___________________
___________________________
My 3 key points are:
1. __________________2. __________________3. __________________
This is important because: __________________________
________________________________
Here is what we need people to think/say/do: __________________ ______________________________
I’m afraid they will ask__________________________
©Patricia Glass Schuman, 2009
Rule 1: Ask your own questions
Rule 2: Listen--empathize
Rule 3: Reframe the question
Rule 4: Be direct. Be honest
Rule 5: Be prepared
Rule 6: PAUSE. Think first
©Patricia Glass Schuman, 2009
Rule 7: Never repeat a negative
Rule 8: Never give one- word answers
Rule 9: Talk in “Sound Bites”
Rule 10: Bridge, Flag, & Hook
Rule 11: Repeat, repeat, repeat…
Rule 12: Anticipate. Practice
©Patricia Glass Schuman, 2009
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