sca digital ratings - july 2014

JULY 2014

statistics sourced from:

SCA DIGITAL – JULY DIGITAL RATINGS

Slide 3 Commercial Radio Unique Audience (UA) Slide 4 Commercial Radio Unique Audience (UA) by Brand Slide 5 SCA Network Australian Avg. Daily Unique Browsers Slide 6 Today Network Australian Avg. Daily Unique Browsers Slide 7 Triple M Network Australian Avg. Daily Unique Browsers ALL DEVICES Slide 9 Top Australian Publishers (All Devices) Slide 10 Top Multi-Category Entertainment Brands (All Devices) Slide 11 Top Radio Brands (All devices) Slide 12 Radio Groups Online Daily Reach - New South Wales Slide 13 Radio Groups Online Daily Reach - Victoria Slide 14 Radio Groups Online Daily Reach - Queensland

Slide 15 Radio Groups Online Daily Reach - Western Australia Slide 16 Radio Groups Online Daily Reach - South Australia Slide 17 Radio Groups Online Daily Reach - Australian Capital Territory Slide 18 Radio Groups Online Daily Reach - Tasmania Slide 19 Radio Groups Online Daily Reach - Northern Territory MOBILE Slide 21 Top Australian Mobile Publishers Slide 22 Top Multi-Category Entertainment Mobile Brands Slide 23 Top Mobile Radio Brands in Australia Slide 24 Top Mobile Optimised Publishers in Australia Slide 25 Mobile Share of Daily SCA Radio Browsing

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – JULY 2013 - JULY 2014 – SCA Network National

SCA Network traffic increased 69% year on year in Australian Average Daily Unique Browsers 206,774 Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.

SCA NETWORK AUSTRALIAN AVERAGE DAILY

UNIQUE BROWSERS

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – JULY 2013 - JULY 2014 – Today Network National

Today Network traffic increased 78% year on year in Australian Average Daily Unique Browsers to 133,375 Driven by Shows, Social, Celebrity and Mobile Browsers.

TODAY NETWORK AUSTRALIAN AVERAGE DAILY

UNIQUE BROWSERS

Triple M Network traffic increased by 66% year on year in Australian Average Daily Unique Browsers to 69,124 Driven by AFL, NRL, Social and Mobile Browsers.

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – JULY 2013 - JULY 2014 Triple M Network: Five Triple Ms & Triple M Classic Rock Digital

TRIPLE M NETWORK AUSTRALIAN AVERAGE DAILY UNIQUE BROWSERS

ALL DEVICES

statistics sourced from:

FAIRFAX RADIO

MOBILE

statistics sourced from:

Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced from Nielsen Market Intelligence (Domestic) and Nielsen Answers. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to clive.dickens@sca.com.au

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