scaling the mobile frontier
Post on 05-Dec-2014
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JAN CHIPCHASE
tech@state
~8.6 billion humans
~5 billion subscribersSource: ITU, estimate for end of 2010
~1.2 billion phones sold Source: Nokia, 2009
“cell phone”
aspiration
convenience & privacy
convenience & privacysome, but not all
transactions
“illiteracy”
“illiteracy”
“competency”
“competency”to be connected?
“competency”to complete a financial
transaction?
“competency”what does the user need to know to complete the task in any given
context?
“competency”what does it mean to be
financially literate in any given context?
rote learning
proximate literacy
proximate literacy
ownership is not “use”
ownership is not “use”the path of least financial
resistance
corner-shop app stores
corner-shop app stores
corner-shop app storescontent mediators, technical
competency
user literacyour literacy of users
user literacyour literacy of users
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