scc 2012 working with journals: rolling publication and media relations

Rachel Twinn

Senior Press Officer

We are…

LONDONRuth Francis (Head of

Press Rachel Twinn (Senior

Press OfficerRebecca Walton

(Press Officer)Lisa Richards (Press

officer)

NEW YORKNeda Afsarmanesh

(Press Officer)

How do we do this?

1. Promote research from Nature and other NPG journals via:

• Press releases

• Press conferences – phone or in person

• Ensuring visibility on NPG websites

2. Press releasing news exclusives and specials

3. Communicating with researchers, press officers,

journalists

4. Thinking ahead about possible angles on a paper –

particularly where controversial or potential for hype

5. Working with researchers to improve their

communication of research

Press release schedule

JOURNAL PRESS RELEASE SENT EMBARGO

Nature Thursday PM Wednesday 1800

Research journals Tuesday PM Sunday 1800

Nature Communications Thursday AM Tuesday 1600

Scientific Reports Monday AM Thursday 1400

Society titles Ad hoc Set by journal

Production schedules

From accept stage:• Nature: Print – 6 - 8 weeks

AOP – 4 – 6 weeks

Fast Track – 1 - 2 weeks

• Nature research journals: Journal dependent

• Nature Communications: (Online only) 4 weeks

• Scientific Reports: (Online only) 1-4 weeks

How do we work with you?

For Nature – contact all press officers and funders at the accept stage

For all Nature branded journals – contact all press officers and funders as soon as a date is confirmed for publication

Scientific Reports and Academic titles - contact all press officers and funders as soon as a date is confirmed for the publication of papers being press released

The Nature Press Site

Press releasesPapersSupplementary InformationNews and ViewsImagesVideoAudio files Institution/Funder press releases

Multimedia

The Nature Podcast – weekly audioshow includes interviews with Nature authors, news features, the Podium, sounds of science and more. Since September 2005 www.nature.com/nature/podcast

Online video streams – videos supporting primary research, includes animations, interviews, demonstrations of research. Since December 2005www.nature.com/nature/videoarchive http://www.youtube.com/user/NatureVideoChannel

Things you can do

Speak to academics – encourage them to speak to you

Identify academics who cover press worthy topics

Track time frames of papersPrepare earlyTap into other sources, e.g. librariansContact Nature