scci'15 - markative - session 1 - branding

I’m loving it

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BrandingBy: Toqa Amr and Mohanned Ezz

What is the Branding?

A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers

Branding Types

• Personal Branding

• Corporate Identity

• Rebranding

Corporate Identity

It is the organization’s personality and character that maintains its individuality

which is expressed through how people there behave, speak, communicate

and even what they wear.

Your behavior defines your product

and affects your brand

Define the way that the corporate communicates with the

clients and with its audience and how its messages are delivered

Communication

Behavior

Design

Your identity is seen through your designs

How to build strong identity?

Target Audience

Competitors

Brainstorming

Guess the Nike logo color

Powerful Logos• Simple

• Suitable for the brand’s industry

• Relevant to your audience

• Scalable

• Strong without colors

Color Psychology

What is Color Psychology?

• It is the study of color as a determinant of human behavior and emotion

Rebranding

Dubbizle

Let’s Recap• What is Branding

• Branding types

• Strong Identity

• Powerful logos

• Color Phycology

rand

ravely

Any Questions?

Contact Us• Mohanned Ezz:

Mobile: 01095003306

E-Mail: Mohanned.ezz@scci-cu.org

• Toqa Amr:

Mobile: 01004877610

E-Mail: Toka.amr@scci-cu.org