schibsted classified media creating winners · to get back, ambitious 3-5 year target: global #1 in...
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Schibsted Classified Media
Creating WinnersTerje Seljeseth, CEO Schibsted Classified Media
To get back,
Ambitious 3-5 year target:
Global #1 in Online Classifieds
2
Optimizing of
established operations
Base Camp
Greenfield Investments
Targeted M&A
Maturing of investment
stage sites
“Best practice”
sharing
Online Classifieds
3
To get back,
Not only migration
-
50
100
150
200
250
300
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Aftenposten FINN.no
Revenues from car classifieds
4
To get back,
-
50
100
150
200
250
300
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Aftenposten FINN.no
Not only migrationbut also finding new revenues
Revenue FINN TorgetRevenues from car classifieds
0
50
100
150
200
250
300
2006 2007 2008 2009 2010 2011
5
Mobile is also a migration we will handle
0 %
5 %
10 %
15 %
20 %
25 %
30 %
-
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
14 000 000
16 000 000
18 000 000
2010 v
28
2010 v
30
2010 v
32
2010 v
34
2010 v
36
2010 v
38
2010 v
40
2010 v
42
2010 v
44
2010 v
46
2010 v
48
2010 v
50
2010 v
52
2011 v
02
2011 v
04
2011 v
06
2011 v
08
2011 v
10
2011 v
12
2011 v
14
2011 v
16
2011 v
18
2011 v
20
2011 v
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2011 v
24
2011 v
26
2011 v
28
2011 v
30
2011 v
32
2011 v
34
2011 v
36
2011 v
38
2011 v
40
2011 v
42
2011 v
44
2011 v
46
2011 v
48
2011 v
50
2011 v
52
2012 v
02
2012 v
04
2012 v
06
Web Mobile Mobile % of Total
Visits per Week, Blocket.se
Source: KIAindex.se6
7
To get back,
Turn off ’CLASSIFICED’ via
2. Deactivate by clicking off the
0
500
1000
1500
2000
2500
3000
3500
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
MN
OK
History of growth
Revenue MNOK
8
To get back,
Turn off ’CLASSIFICED’ via
2. Deactivate by clicking off the
Already a strong position
Doubleclick Ad Planner January 2012
0
5
10
15
20
25
30
Naspers Classifieds
Ebay Classifieds
Schibsted Craigslist.org
Bil
lio
n p
ag
e v
iew
s/m
on
th
9
Traction EstablishedLaunch Startup
Our “creating winners” pipeline
10
To get back,
Turn off ’CLASSIFICED’ via
2. Deactivate by clicking off the
Traction EstablishedLaunch Startup
11
To get back,
Turn off ’CLASSIFICED’ via
2. Deactivate by clicking off the
World class organization
• Autonumeus local
companies
• Systematic best
practice sharing
• Systematic strategy
implementation
12
To get back,
Turn off ’CLASSIFICED’ via
2. Deactivate by clicking off the
Traction EstablishedLaunch Startup
Low cost High cost Medium cost Profit
13
To get back,
Turn off ’CLASSIFICED’ via
2. Deactivate by clicking off the
TractionLaunch Startup
Portfolio management
Established
14
To get back,
Turn off ’CLASSIFICED’ via
2. Deactivate by clicking off the
The growth continues
TractionLaunch Startup Established
15
To get back,
CustoJusto and Jofogas are ready to move up to the Traction Phase
-
20 000 000
40 000 000
60 000 000
80 000 000
100 000 000
120 000 000
mar.
09
mai.09
jul.09
sep.0
9
nov.0
9
jan.1
0
mar.
10
mai.10
jul.10
sep.1
0
nov.1
0
jan.1
1
mar.
11
mai.11
jul.11
sep.1
1
nov.1
1
jan.1
2
Custojusto.pt Olx.pt
Coisas.com Miau.pt
-
50 000 000
100 000 000
150 000 000
200 000 000
250 000 000
Jofogas.hu Vatera.hu
Aprod.hu Expressz.hu
Page Views, Google Ad Planner16
To get back,
0
50 000 000
100 000 000
150 000 000
200 000 000
250 000 000
300 000 000
jun.0
9
aug.0
9
okt.09
des.0
9
feb.1
0
apr.
10
jun.1
0
aug.1
0
okt.10
des.1
0
feb.1
1
apr.
11
jun.1
1
aug.1
1
okt.11
des.1
1
Willhaben.at eBay.atBazar.at Kijiji.at
Subito and Willhaben are ready to move up to the Established Phase
0
200 000 000
400 000 000
600 000 000
800 000 000
1 000 000 000
1 200 000 000
jan.0
9
mar.
09
mai.09
jul.09
sep.0
9
nov.0
9
jan.1
0
mar.
10
mai.10
jul.10
sep.1
0
nov.1
0
jan.1
1
mar.
11
mai.11
jul.11
sep.1
1
nov.1
1
jan.1
2
Subito.it Bakeca.it eBay.it Kijiji.it
Page Views, Google Ad Planner17
Experience has taught us to know when
we are about to hit a home run
18
To get back,
Huge upside if we succeed
2011 Revenues per
Internet User*
Internet Universe * per country,
Millions
*) Google AdPlanner Audience January 2012
EUR 32
EUR 10
EUR 1,3
3,1
4,5
4,5
5
6
6
7
8
8
8
8
8
16
19
31
31
37
49
79
Ireland
Norway
Finland
Portugal
Austria
Hungary
Chile
Romania
Sweden
Belgium
Switzerland
Philippines
Malaysia
Indonesia
Mexico
Spain
Italy
France
Brazil
19
To get back,
Summary
Launch team in Stockholm analyze the markets, launch test platforms and conducts planned experiments
Systematic evaluation of strategies for sites in the four stages of development based on earlier successes and failures
Continuous evaluation of portfolio ensures optimal use of investments
Specialized support teams in Oslo, Barcelona, Madrid and Singapore
Strong autonomous local sites with systematic best practice sharing between countries
20
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