scholarships & fundraising

Scholarships & Fundraising

Amber D. KriegDirector of Development Alumni Association Programs

Samuel M. Bernstine, Shenango Campus Society BoardPartner and Practice Manager Kepner-Tregoe, Inc.

Alumni Leadership Connections ConferenceJune 10-12, 2011

Scholarships & Fundraising

1. Campaign update2. Importance of scholarship

support3. Creating scholarships4. The impact of alumni group

scholarships

For the Future Overall GoalTime Elapsed: 58.7%

Current: $1.3

To Go: $.7

$2 billion goal

as of 6/01/11

67% Achieve

d

Private Student Support(Since January 2007)

Donors have created guidelines for:• 484 new student-related endowments

• 68 new annually funded accounts

Penn State now has:• 3,829 active student endowments• Generated an income of $22.3 million in

2009/2010

Why is scholarships support important?

Did you know that in 2009-2010…• 76 percent of all students at the

University received some form of financial aid?

• the average loan debt for graduating undergraduate students was $31,133?

• 11,710 Penn State students received endowed or annually funded scholarships from donor funds?

Did you know… (continued)• University Scholarships averaged $3,089?• the total amount of University Scholarships

awarded was $34,354,307?• the number of low-income students was 10,546?• the number of first-generation students was

22,247?• the number of financial aid recipients with unmet

needs was 33,250?• the average unmet need per student was $6,308?• the total unmet need was $271,131,572?

Types of Student Support

Named Scholarships– Alumni Association Volunteer– Trustee Scholarship– Renaissance Fund– Annually Funded

Other– Award– Program Support

The Process

1. Contact Amber Krieg (adk5@psu.edu or 814-865-5742)

2. Work collaboratively to identify the gift vehicle that works best for your group

3. Establish a fundraising strategy4. Establish guidelines5. Secure pledges and gifts6. Work with Student Aid to award

scholarship when fund is endowed

Considerations

• Strong, consistent group leadership?

• Group support of initiative?• “Who” do you want to support?• Preferences—county, major, etc?• Need-based and/or merit-based?• What level of involvement does

the group want?

Fundraising strategies

• Events• Mail appeal• Chapter

newsletter/correspondence• Annual Fund gift designation• Electronic Fund Transfer (EFT)• Matching Gifts

How do groups raise funds?

Golf tournamentsGreater Fort Lauderdale Chapter

Special EventsChicago Chapter

Pennsylvania Dutch DinnerOrange County Chapter

Student Bus ServiceConnecticut Valley Chapter

RafflesGreater Susquehanna Valley

Chapter

Silent AuctionGreater Pittsburgh Chapter

C. Gaus

Portion of yearly dues towards scholarship

Triangle, NC Chapter

Just ask!Target specific individuals

for ‘leadership gifts’

Penn State Alumni AssociationAffiliate Group Scholarship Endowments FY 200995 Affiliate Groups:

58 Chapters: $2,414,700 11 Alumni Interest Groups: $768,400 14 College Societies: $1,371,800 12 Campus Societies: $482,000

Combined Endowment (Book Value):

$5,037,000

Penn State Alumni AssociationAffiliate Group Scholarship Endowments FY 201098 Affiliate Groups:

61 Chapters: $2,755,950 11 Alumni Interest Groups: $824,220 14 College Societies: $1,434,559 12 Campus Societies: $528,306

Combined Endowment (Book Value):

$5,543,036

Chart of Progress

Book Values

2009 2010 2011 TD

Chapters $2,414,700 $2,755,950 $2,943,648

AIG’s $768,400 $824,220 $943,995

College Societies

$1,371,800 $1,434,559 $1,514,368

Campus Societies

$482,000 $528,306 $672,235

Totals $5,037,000

$5,543,036

$6,074,227

Questions and comments…