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Scott Jenkins

GM, New Atlanta Falcons Stadium

Chairman of the Green Sports Alliance

Are we reaching a tipping point?

• Are fans concerned about the environment?

• Can changing personal habits can make a difference?

• Are fans worried how younger fans will be affected?

• Do fans notice when people don’t recycle?

81%

79%

73%

62%

The Sports Industry is a $450Billion/year Industry

13% of People say they pay attention to Science, 71% say they pay attention to Sports

All Industries meet on a Sports Field

A Better Way to Play

Twitter | @SportsAlliance #GreenSportsFacebook | GreenSportsAlliance

www.greensportsalliance.org

Helping sports teams, venues, and leagues enhance their environmental performance

The 2014 Summit in Santa Clara saw 600+ industry stakeholdersengaging their peers in meaningful dialogue around better environmental practices and proven solutions that help to advance the green sports movement.

Join us in 2015 in Chicago!Join us in 2015 in Chicago!

June 28-July 1 Chicago, IL

www.greensportssummit.org

Green Sports Alliance

Summit Video

• Monthly webinars• Operations Roadmap• Green Cleaning Playbook• LED Lighting Playbook

NRDC Resources

NRDC Greening Advisor www.greensports.orgNRDC Solar Guide www.nrdc.org/solar-guideNRDC Game Changer www.nrdc.org/game-changer

• LED Lighting Playbook

Zero Waste and Sports

• Bottom line savings

• Corporate Partnerships

• Brand value• Brand value

• Fulfill our social responsibility

• Improve environmental performance

• Influence culture

FY12 $125,000 saved, 1,000 tons diverted

70%

81%86%

90%

60

70

80

90

100

12%

18%

25%

31%

38%

0

10

20

30

40

50

60

2005 2006 2007 2008 2009 2010 2011 2012 2013

34%7%

6%

5%4%

Composting is key to zero waste

Food Waste 34%

Yard Waste 17%

Landfill 17%

Cardboard & Office Paper 10%

17%17%

10% Misc. Recyclables 7%

Co-Mingle 6%

PET 5%

Construction Debris 4%

Organics = 51% (Food Waste + Yard Waste)

Composting is a team sport

• Commercial Composter

• Supply Chain

• Foodservice

• Housekeeping

Mindset Matters

Zero Waste Mindset

Default to Recycling

Raising Awareness

Leveraging our brands to drive change

45% of fans have increased food composting at home

Challenges

• Inertia and time

• Knowing what’s compostable

• # of people involved • # of people involved

• Cost, performance, aesthetics

• Contamination

Success Factors

• Teamwork

• Metrics

• Training and signage

• Zero waste mindset

• Celebrate success

• Economics

• Public policy & support

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NRDC Guide to Composting at Sports Venues

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Sports and Sustainability

• Bottom line savings

• Corporate Partnerships

• Brand value• Brand value

• Fulfill our social responsibility

• Improve environmental performance

• Influence culture

Atlanta Falcons Stadium Video

Scott Jenkins

GM, New Atlanta Falcons Stadium

Chairman of the Green Sports Alliance