scott sports sa - home | amcham switzerland · 2010-07-01 · product history 1958 the birth of...
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Product History
1958 The Birth of SCOTT and the Revolution of Ski Poles
1970: SCOTT starts Motocross with Goggles
1986: First SCOTT Mountain Bike
1998: First Scott Skis collection
Today
Lightest carbon mountain bike
Carbon Ski Collection
Lightest carbon road bike
Running shoe collection
HTC – Columbia most successful road bike team(Mark Cavendish)
MTB World champion Nino Schurter
Today
Company History
1958: Fundation of SCOTT USA in Sun Valley/Idaho by Ed Scott1978: Opening of the European Headquarter in Givisiez/Switzerland1987: Beat Zaugg starts working at SCOTT Europe
Shareholder since 1990
1993: 55% of the company sold to an US investment firmFunds to purchase new companies like Schwinn Cycling
1994: SCOTT opens the European logistic center in Londerzeel (Belgium) with 18 000 m2
1998: Management Buy-out Beat Zaugg and Tom Stendahl become main shareholders2002: Buy-out of the majority by Beat Zaugg2005: Opening of the new European logistic center in Aubange with over 27 000 m2
2006: SCOTT opens the US logistic Center in Ogden/Utah2008: Celebration of 50 Anniversary of SCOTT
Golden anniversary of SCOTT, marking 50 years of commitment to progressive sport. SCOTT has developed into a worldwide powerhouse in wintersports, motorsports and cycling.
2008: Opening of a new US Headquarter in Sun Valley, Idaho/USA
Multisportbrand
5 sports – 1 brand:
• Bike• Active Outdoor -Backcountry Sport• Wintersports• Motosports• Running
Product & Management Strategy
• Key are employees who understand and life the Scott Sports Spirit
• Development of our own technology and innovations.
• Grow internal know how
• Core competences in-house
• Work with world class manufacturers.
• Invest always in own molds, processes and patents.
Production & Development
Development :• Givisiez, CH: Bikes, Bike Apparel and Wintersport Hardgoods• San Diego, USA: Motosport• Seattle, USA: Wintersport and outdoor apparel• Portland, USA: Footwear
Production:• Mattighofen (A): Wintersports and Motosports Goggles Salt Lake City (USA): • Aosta (I): Poles• Guangdong (CN): Carbon Bike Frames
Company Structure
Privately held company
Headquarters: • USA in Sun Valley/Idaho• Europe in Givisiez/Switzerland
Worldwide distribution in over 55 countries with more than 20’000 shops
Subsidiaries: • USA, Germany, Switzerland, Austria, UK, France, Sweden
Logistic centre:• Ogden/USA• Aubange/Belgium
460 employees worldwide
EU Headquarter Givisez, Switzerland
130 employees in Givisiez
• R&D for all products• Export sales• Marketing • Finance & controlling• IT (SAP)• Logistic & Operation
US Headquarter Sun Valley, Idaho
55 employees• Sales • Marketing• Finance & controlling• Logistic & Operation
US Logistic Center Ogden, Utah
• Warehouse: 18‘000 m2
• Production: 5’000 m2
•Administration: 1‘000 m2
Positive
• US – Lifestyle – Image•Spirit
- Less prejudice - Positive thinking- Flexible- Opportunistic- Way of marketing
• Design driven
Challenging
• Short term oriented•American way = Only way
- Solutions from outside difficult to adapt- Difficult to change to other company
culture / management style• Worldwide Web – Internet – Sales
Experiences
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