filerepubblica@scuola is an educational project promoted by gruppo editoriale l’espresso and...
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www.repubblicascuola.it
NAME OF THE PROJECTRepubblica@SCUOLA - The newspaper made by students, for students.
CATEGORYMaking the News
SPONSORING NEWSPAPERLa Repubblica, Italy
ADDRESS OF THE NEWSPAPERVia Cristoforo Colombo, 90 - 00147 Roma - Italy
PROJECT DIRECTORGianluca Bovoli, CEO Consuledis - Ph. +39.02.627281E-mail: gianlucabovoli@consuledis.it
CONTACTGianluca Bovoli, Flavia Garzella - Consuledis, Via del Castro Pretorio 30, 00185 Rome –Ph. +39.06.8082200 – E-mail: flaviagarzella@consuledis.it
DAILY CIRCULATION OF THE NEWSPAPER618.171 copies (9th June, 2009)
FREQUENCY OF THE NEWSPAPERDaily
TARGET AUDIENCEStudents from high and secondary Italian schools (age: 10-19)
THE PROJECT
Repubblica@SCUOLA is an educational project promoted by Gruppo EditorialeL’Espresso and entirely created and supported by the Italian newspaper la Repubblicaand its website www.repubblica.it.
The project involves secondary and high schools students aged 10-19 years old.Repubblica@SCUOLA starts in November and ends in June, at the end of the school year.
Since 2000 Repubblica@SCUOLA has promoted the reading habit among students anddistributed free copies of the newspaper la Repubblica in most of the Italian schools.
In September 2008 the project turned into a national community, to achieve a greaterinvolvement of the youths and learning them to become curious, sharp and qualified citizensof the future. This year the project has been extended to all Italian regions.
From September until December each school received free copies of the daily newspaper laRepubblica.
Each class received one “Extra” code to have access to the digital version of the newspaperla Repubblica, to read every day, for one year, the national and international newspublished on the paper edition.
THE PROJECT
NOVEMBER 2008A NEW CHALLENGE
A WEB-NEWSPAPER MADE BYHIGH AND SECONDARY SCHOOLS STUDENTS
FROM ALL OVER ITALY
PAPER WEBREADING WRITING
FOR THE FIRST TIMESTUDENTS, TEACHERS AND JOURNALISTS
WRITE ALL TOGETHERON
THE SAMEDIGITAL AND EDITORIAL
PLATFORM
www.repubblicascuola.it
AIM OF THE PROJECT
THE NATIONAL WEBSITE
The subjects of the week
The review
The quiz of the week
A NATIONAL COMMUNITY
A DIGITAL SPACE
where students can narrate their world
express their opinions
share their thoughts
with students from all Italian schools
EMOTIONAL INVOLVEMENT
DAILY INTERACTION
SHARED WEB SPACE
YOUNG REPORTERS AND YOUNG REVIEWERS
Every week la Repubblica journalists publish fourarticles and some reviews written by prestigiousjournalists selected from the pages of the newspaper.Students can choose to be “reporters” or “reviewers”.
They choose their favourite subject and write theirarticle using an easy to use software that allows themto write both at school and at home. Teacherssupervise their writing and publish articles on thenational website: www.repubblicascuola.it.
The best articles and the best reviews, chosen by thenewspapaper journalists, are published every twoweeks on the homepage of the newspaper website:www.repubblica.it.
Every day the last articles written by students appearon the homepage of www.repubblicascuola.it.
EVERY TWO WEEKSTHE BEST STUDENTS’ ARTICLES
ARE PUBLISHED ONTHE HOME PAGE
OF THE FIRST ITALIAN ONLINE NEWSPAPER
www.repubblica.it
All students and schools who join the project can attend theRepubblicaSCUOLA Students Championship.
BE JOURNALISTThey have to write articles and reviews about the subjects chosenby la Repubblica journalists.
BE CURIOUS, SHARP, QUALIFIEDStudents need to do at least half the quiz published on the website.This way they collect score.
At the end of the school year, Ezio Mauro (Editor of la Repubblica), Giuseppe Smorto(Editor of www.repubblica.it), Angelo Melone (Deputy Editor of www.repubblica.it) andFederico Pace (Editorial Director of www.repubblicascuola.it), read the articles written bythe students and choose the best “young” journalists. Those who have also collected the bestquiz score will be the “students of the year”. The jury will also choose the two “schools ofthe year”.
THE STUDENTS CHAMPIONSHIP
THE SCHOOL WEBSITE
Each school can publish articles about
own subjects
The young journalists
The more a student writes, the bigger his
nick name will appear in the homepage
Moreover each school will have its ownwebsite, an additional space whereteachers can publish articles on subjectsthey spoke about in their classrooms.
Students can tell their local world andbecome “citizen journalists”. Someinteresting reports have been publishedon www.repubblica.it.
PROMOTION
PROMOTION OF THE PROJECT
The project has been promoted on national andlocal editions of the newspaper la Repubblica.
Teachers have been invited to join the projectand the newspaper journalists met the studentsin their schools to explain them how to writearticles and how to attend the Championship.
Many events have been organized all over Italy toinvolve students in this new, exciting project.
The promotion of the project on the paper edition of laRepubblica.
PROMOTION OF THE PROJECT
The promotion of the project on the local editions of la Repubblica.
FLORENCE
BARI
BOLOGNA
ROME
PROMOTION OF THE PROJECT
EVENTS: MEETING STUDENTS
This year many events have been organised to meetthe schools attending the project sharing with themall the changes.
Prestigious journalists of la Repubblica, togetherwith Ezio Mauro, Editor of the newspaper, explainedthe students how to do a newspaper, what being ajournalist means, speaking about the big themes ofthe publishing industry.
EVENTS: MEETING STUDENTS
• October 2008, Milan Teenager 2008: students meet Ezio Mauro Editor of la
Repubblica
• October 2008, Genova National Geographic and la Repubblica meet students
on the occasion of the “Science Festival”
• November 2008, Parma Ezio Mauro, Editor of la Repubblica meets
students
• May 2009, Milan Teenager 2009: students meet Federico Pace, Editorial
Director of the website: www.repubblicascuola.it
RESULTS
INVOLVED IN THE PROJECT
5.289 SCHOOLS40.082 CLASSROOMS
47.291 TEACHERS848.134 STUDENTS
INVOLVED IN THE PROJECT
RESULTS
BENEFITS FOR THE STUDENTS
Students attending Repubblica@SCUOLA improved their schoolperformance. They improved their writing skill and they had a greatchance to develop their personal way of writing, while having fun.
Students experienced teamworking in their classrooms, improvingrelationships with schoolmates and teachers. They can feel theatmosphere of a newsroom, working together to a new website,ww.repubblicascuola.it.
The have a “digital space” where they can express their thoughtsand opinions, meeting new friends all over Italy.
Students for the first time can show their articles published on line totheir parents and friends: most of them said that they discuss athome about their works. A new way to create a connection betweendifferent generations: youths and adults.
They got habit of reading news: most of them buy newspapersdaily or searches for news on the web.
BENEFITS FOR THE NEWSPAPER
Thanks also to the project Repubblic@SCUOLA, la Repubblica, compared with itscompetitors, has maintained its leadership, despite the global crisis involving thenewspaper’s industry, on the young readers market target.
Market penetration of the Italian newspaper on the young reader target
8,0
6,1
7,3
4,4
4,7
5,6
5,9
5,2
4,9
4,4
3,6
4,8
5,2
3,8
4,2
2,0
1,3
1,5
4,5
5,3
1,2
0,80,7 0,6
0,0
1,0
2,0
3,0
4,0
5,0
6,0
7,0
8,0
9,0
1999 2001 2002 2004 2006 2008
Year
%p
en
etr
ati
on
on
th
e s
eg
men
t
Repubblica
Corsera
La Stampa
Giornale
BENEFITS FOR THE NEWSPAPER
In ten years of Repubblica@SCUOLA, la Repubblica has strengthened its readership:infact, among the most important Italian newspapers, it has the greatest number of youngreaders.
Number of readers aged 14-17
102.102
125.829
78.300
104.616
43.227
27.396
33.327
18.171
13.734
96.228 95.667
14.904
0
20.000
40.000
60.000
80.000
100.000
120.000
140.000
2004 2006 2008
years
nu
mb
er
of
read
ers
ag
ed
14-1
7
Repubblica
Corsera
La Stampa
Giornale
STUDENTS’ VOICE
Repubblica@SCUOLA has been the most enriching experience I went through: it allowed usto express our thoughts in a world whose ideas are, like Plato’s, closed in a parallel worldunknown to us.
Pennavvelenata – Liceo Classico, Poppi (Ar)
I just write when I feel something, when I can hear my inner voice. It takes a long time forme to write: I read the article of the journalist, then I think so much. Articles have to be likemusic: they have to sound good.
Aledin – Liceo Scientifico Cremona, Milano
Being a journalist is very important: articles are read by thousands people. Thinking thatwhat I have written has been published on www.repubblica.it makes me feel so emotioned.I wish my opinions can be shared with other people.
Joe22 – Liceo Scientifico Cremona, Milano
I attended for the first time the informatics laboratory and this has been a very enrichableexperience for me.The biggest surprise has been “discovering” my students through their articles.
Daniela Rocchi, Teacher
www.consuledis.it
Rome OfficeVia del Castro Pretorio, 30 – 00185 – Rome – Italy
Ph +39.06.8082200 - Fax +39.06.8084696flaviagarzella@consuledis.it
Milan OfficeVia Tito Speri, 8 - 20154 - Milan – Italy
Ph. +39.02.627281 - Fax +39.02.62728222gianlucabovoli@consuledis.it
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