sdfi 2014 product dev sergey

S E R G E Y S U N D U K O V S K I Y P H . D .

Product Development Founder Institute

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Agenda 2

Company 3

Executive Summary

Pixlwise is an adult education platform designed to

enable learning and skill acquisition through game play. It aids end-consumer knowledge retention through repetition, hands on experience and expert advice

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Problem

Problem: Traditional and online education experience relies on memorization and understanding of abstract concepts. In many cases it does not

adequately prepare students for demands of real-world environment

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Solution

Solution: Pixlwise allows students to absorb educational material through game play without

placing undue emphasis on the actual process of learning. Unlike, other competitive products Pixlwise

offers a learning environment closely resembling real-word conditions

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Startup Alley 7

Competitors (Assignment 1) 8

Key Features (Assignment 1)

�  Udemy – Enables instructors to engage with their users, providing participants with the ability to “subscribe” to courses so they are more engaged. They can also ask questions via the discussion boards and publish links and comments on course to Twitter and Facebook.

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Product Roadmap (Assignment 2)

� Nirvana Features (Everything I Ever Wanted) � Version 1 (GA) � Public Beta � Core Functionality (MVP or MTP)

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Product Lifecycle

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“Nirvana” Features (Assignment 2)

�  Forum ¡ Profile Management ¡ Subscription Management ¡ Section Management ¡ Post Management ¡ Reply Management ¡ Reputation Management ¡ Support Management ¡ Player Management

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“Nirvana” Drilldown (Assignment 2)

�  Post Management – Allows users manage post related activities in the Forum ¡ Manage User Posts (author, update, delete) ¡ Manage Post Reputation (helpful, unhelpful) ¡ Manage Post Categorization (tagging) ¡ Manage Post Visibility (vote, unvote) ¡ Manage Post Appropriateness (flag, unflag) ¡ Manage Post Notification (follow, unfollow)

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Version 1 (Assignment 2)

� Post Management – Allows users manage post related activities in the Forum ¡ Manage User Posts (author, update, delete) ¡ Manage Post Categorization (tagging) ¡ Manage Post Reputation (helpful, unhelpful) ¡ Manage Post Visibility (vote, unvote) ¡ Manage Post Appropriateness (flag, unflag)

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Beta (Assignment 2)

� Post Management – Allows users manage post related activities in the Forum ¡ Manage User Posts (author, update, delete) ¡ Manage Post Reputation (helpful, unhelpful) ¡ Manage Post Visibility (vote, unvote) ¡ Manage Post Appropriateness (flag, unflag)

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Core Functionality = MVP = Alpha (Assignment 2)

�  Post Management – Allows users manage post related activities in the Forum ¡ Create Post – Allows Forum user to create posts ¡ Delete Post – Allows Forum admin or Post creator to delete post

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Mind Map (Assignment 2) 17

Product Spec (Assignment 3)

� Target Customer � Wireframes � Mockups � Final Creatives � Flow Diagrams � User Stories � Business rules

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Target Customer (Assignment 3)

� Target Customer – Pixlwise is a B-C solution targeted to consumers seeking alternative education ¡ Age – 18 to 40 ¡  Income – $30K/Y and below ¡ Education – High School and below ¡  Internet Experience – Novice ¡ Demographics – Any ¡  Industry – Any

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Interface Driven Design 20

Wireframe (Assignment 3) 21

Wireframe (Assignment 3) 22

Clickable Prototype (Assignment 3) 23

Mockup (Assignment 3) 24

Final Creatives (Assignment 3) 25

Flow Diagram (Assignment 3)

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Invision (Assignment 3) 27

User Story (Assignment 3)

� User Story – As “Who” I want “What” and “Why” ¡ As a User I Want to Be Able to Author a Post ¡ As a User I Want to Be Able to Mark a Post as Helpful/Unhelpful ¡ As a User I Want to Be Able to Add a Tag to the Post ¡ As a User I Want to Be Able to Follow a Post ¡ As a User I Want to Be Able to View My Billing Statements

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Business Rule (Assignment 3)

� Business Rule – Non Trivial Rules ¡ Subscription plan upgrades are effective immediately ¡ Subscription plan downgrades are effective as of new billing cycle ¡  In case of credit card rejection system will repeat billing attempts

three times two days apart. Upon third rejection customer will be downgraded to a “Free” Subscription Plan

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Development Plan (Assignment 4)

� Agile � Versions � Sprint Planning � Daily SCRUMs � Backlog � Roles and Responsibilities

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Agile Umbrella

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Planned vs. Agile

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VS

Planned vs. Agile

�  Planned Process ¡ Exhaustive Planning (plan until you are exhausted) ¡ Prescriptive ¡ Document Centric

� Agile Process ¡  Iterative Planning ¡ Non-prescriptive ¡ Practice Centric

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False Agile

Just Because You Call It Agile It Does Not Mean It Is

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You Are Not Agile If

� Requirement Frontloading � QA Backloading � You Move Dates Instead of Feature Negotiating � You Extend Sprints/Iterations � You Are Not Producing Code by Third Week of the Project � You Have No Business Representation � You Are Not Tracking Requirements � You Do Not Keep Track of Velocity/Drumbeat

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Versions (Assignment 4)

� Version 0.1 = MVP = Alpha ¡ Sprint 1 ¡ Sprint 2 ¡ Sprint 3 ¡ Sprint 4

� Version 0.X = Beta � Version 1 = GA

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Roadmap (Assignment 4)

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Sprint Planning (Assignment 4)

� Sprint Duration ¡  2 – 3 weeks

� Sprint ¡ Stories – Stories that are close together go together ¡ Story Estimation – Hours or Story Points (Fibonacci Estimation) ¡ Working Hours = Ideal Hours (1 day = 6 ideal hours) ¡ Process Tasks (meetings, planning, etc) ¡ Working Hours vs. Process Hours (do not double dip) ¡ Schedule Feature Holidays

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Sprint Planning (Assignment 4) 39

Daily SCRUMs (Assignment 4)

� SCRUM Duration ¡  15 min at most

� What to Talk About ¡ Only 3 questions

÷ What have you done yesterday? ÷ What are you doing today? ÷ Are you blocked?

¡ No rabbit trails ÷ Take it outside

¡ Must have planning software in front of you

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Backlog (Assignment 4)

� Backlog Size ¡  It is not the size, it is how you use it ¡  2–3 Sprints ahead

� What to Keep in the Backlog ¡ User Stories ¡ Tasks ¡ Bugs ¡ Technical Debt

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Roles and Responsibilities (Assignment 4)

� Roles = Separation of Concerns ¡ Why – Business Guy/Girl ¡ What – Product Guy/Girl ¡ When – Project Guy/Girl ¡ How – Technical Guy/Girl

� Business Co-Founder ¡ Why and What

� Technical Co-Founder ¡ When and How

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Estimation (Assignment 5)

� Resourcing ¡ Front End Developer – Market Price ¡ Designer – Market Price

�  Infrastructure ¡ Server Hosting – AWS or Rackspace

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KPIs (Assignment 6)

� Estimated vs. Actual � Story Points Per Release � Stories Per Sprint � Defects Per Sprint � Story Churn � Defects Post Release

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