search engine optimization blug presentation
Post on 13-May-2015
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Search Engine Optimization
Show me the money.
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization (SEO):
•Continuous process
•Improve your web pages
•Be attractive for human visitors
•No science
Scope
Search Engine Optimization
Roadmap
Search Engine Optimization
Keyword strategy
Search Engine Optimization
Search Engine Optimization
Determine Keyword long list
Search Engine Optimization
Use Google and SEO tools to find keyword options
SEO tools:
Search Engine Optimization
Keyword long list
Search Engine Optimization
Check the strength of each keyword
Search Engine Optimization
Determine the Keyword Effectiveness Index.
Shortened keyword long list
Search Engine Optimization
Check how your competitors optimize
Search Engine Optimization
Search Engine Optimization
Shortened keyword long list
Search Engine Optimization
Determine Keyword short list
Guideline:•1 main keyword•2 – 4 sub keywords
Search Engine Optimization
Keyword short list
Search Engine Optimization
Optimize for Search Engines.
Search Engine Optimization
Use your keywords in the picture Alt text.
Search Engine Optimization
Use your keywords inside the documents on your page.
Search Engine Optimization
Back end:
Search Engine Optimization
Search engines expect the most important Meta tags to come first.
Search Engine Optimization
Search engines expect clear navigation.
Search Engine Optimization
Optimize for human visitors
Guidelines:
•Informative content, unique and up-to-date
•Readability
•Clear navigation
•Consistency in layout
Search Engine Optimization
Supply several ways to your products:
Search Engine Optimization
Give your visitors action possibilities: •Contact•Download•Buy product
Search Engine Optimization
Website submission
Search Engine Optimization
Which pages link to your pages?
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization
Find valuable link partnersBoth parties agree in linking
Search Engine Optimization
Participate on the Internet
Possibility to supply a link to your website and attract visitors
Search Engine Optimization
Search Engine Optimization
Use social media
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization
Integrate social media in your web pages
Search Engine Optimization
Advertising
•No need
•Pay per Click
•SEO long term
•SEO high ROI
Search Engine Optimization
Measure = knowing
Search Engine Optimization
Check your visitors
Measure with Google Analytics, amount of visitors, the page they enter, the page they leave, etc.
Search Engine Optimization
Search Engine Optimization
Check Conversion
•More downloads
•More sells
Search Engine Optimization
SEO costs
•People: knowledge + time
•Tools
•Advertising
It is worth the investment!
Keep in Mind
•Endless possibilities
•Continuous process
•Measure to know
•Conversion
Search Engine Optimization
Support me during the Mont Ventoux fight against cancer charity climb 16-09-2011
•Mont Ventoux is a mountain in France, part of Tour the France
•My goal is to climb this mountain 4 times; climb 8000 height meters, which equals the height of The Mount Everest
Are you willing to sponsor me for each climb? Feel free to leave your business card and I will contact you in a few weeks to discuss the details.
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