search engine optimization · seo search engine optimization . what is seo? the active process of...
Post on 24-Aug-2020
2 Views
Preview:
TRANSCRIPT
SEO Search Engine Optimization
WHAT IS SEO? The active process of modifying a website to increase visibility and ranking on a search engine.
HOW DOES IT WORK? § A spider or bot gathers listings by automatically "crawling" the web § The spider follows links to web pages and makes copies of the pages § The search engine indexes the pages and then ranks websites
BEFORE STARTING SEO § Domain
§ Three “w’s”
§ Design
§ Algorithm
§ CMS
RANKING FACTORS
§ Code
§ Content
§ Social
CODE FOR EACH PAGE
§ Title tag
§ Meta Description
§ Keywords
§ URL
GENERAL CODE § Site Map § html and xml
§ Robots.txt
§ Mobile Friendly
§ Page Speed
§ SSL
CONTENT § Keyword density v. dilution
§ Header tags § Alt tags § Unique, not duplicated § Internal linking § No tables § No PDFs
SOCIAL Back linking Social Media
SOCIAL
§ Blogging
§ Sharing to social media
§ Social media profiles
§ Share options
TESTING
§ Mobile Friendly
§ HTML and CSS validation
§ Page Speed
HELPFUL TOOLS § Google Analytics
§ Google search console Submit sitemap Submit Robots.txt Notifications for penalties Check keywords
WHAT TO AVOID
§ Black Hat tactics Keyword stuffing Hidden texts and links Backlink spam
§ Low quality content
§ Not keeping up with updates
§ Not having patience
RISKS
§ Redesign
§ ROI
§ Audits
top related