search engine optimization - social media bootcamp

Social Media Tools:Search Engine Optimization

google for dummies

How Google Works

• Crawls

• Indexes

• Search/Retrieve

Crawling

Indexing / Querying

Searchability

Searchabilitywesleyzhao’s 3 ING’s

• Key-wording

• Key-wording

• Back-scratching

• Key-wording

• Back-scratching

• Spam-ming

key-wording

• diction

Tip: think back to high school English

key-wording

• Titles – ex: “Rail Info” vs “East Link Light Rail

Project Pushed to Begin Early 2011

• Captions

• Content

• Images

• Links

key-wording

• Images

key-wording

• Images

http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg

key-wording

• Images

http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg

Title: Cute brown cat with whiskers falling asleep dreaming about the YMCA on a red and yellow blanket

Keywords: Cat, Cute, Brown, Sleeping, Whiskers, Dreaming, YMCA, it’s-fun-to-stay-at-the, couch, red, yellow

back-scratching

• Tit-for-tat

Tip: Do whatever Google wants, you love him right?

back-scratching

• Thank people for good content

• Thank them for thanking you

• Examples we’ve seen: trackback, ping, blogroll, RT, @mention

back-scratching

back-scratching

spam-ming

• presence

Tip: just try to not think about a pink elephant

spam-ming

• Be everywhere

spam-ming

• Be everywhere

spam-ming

• Be everywhere

spam-ming

• Be everywhere

spam-ming

• Be everywhere

spam-ming

• Be everywhere

spam-ming

• presence

Tip: now try not to think about thinking about a pink elephant

Searchabilitywesleyzhao’s 3 ING’s