search marketing analytics
Post on 21-Oct-2014
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DESCRIPTION
My presentation at SEMPDX Searchfest 2008.
TRANSCRIPT
Don’t Drive With Your Eyes Closed[Search Analytics]
Ian LuriePortent Interactive
Analytics ≠ Reports
Search Analytics: A 5 Step Checkup
1. Phrases.2. Pageviews.3. Time on site.4. Bounce.5. Conversion.
Search Analytics: Phrases
Search Analytics: Pageviews
Search Analytics: Time On Site
Search Analytics: Bounce Rate
Search Analytics: Conversion
Search Analytics: Use Your Brain
Missed Opportunities: Onsite Search
What you should optimize.
Case Study: Right Phrase, Wrong Offer
Questions
206.575.3740
Ian@portentinteractive.com
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