search & social for personal branding - presentation by carol cox & rob croll

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Source: http://blog.newsok.com/fashionmatters/2009/05/28/vogue-editor-anna-wintour-suggested-oprah-lose-weight/

Personal brands are not just for celebrities.

Your personal brand� is what other people think about you – what impression they have of you.

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89% of HR professionals check potential employees’ professional�

online data.

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84% say they also check personal

information.

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70% have rejected a candidate based on something they found online.

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What does a

Google� search for your name show?

How can you make sure that potential employers or clients (or dates)

find what� YOU want� them to� find? �

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Should you

change your brand name?

Perhaps, if:   Someone famous has

it.   Someone infamous

has it   Someone surpasses

you in the search results no matter what you do.

  Your name is extremely common.

Or….

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It’s just a

really bad name. Meet Talula Does the Hula from Hawaii.*

*Read the complete story of Talula, a 9-year old who was allowed by the court to legally change her name at http://bit.ly/Talula-Name-Change

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Ways to

alter your name:   Use a nickname   Add a middle name   Hyphenate your last name   Change it entirely

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are you? do you want to be? Who Who

Use a survey tool like 360°Reach to learn what others think of you.

Then, examine your interests, passions and talents.

What do you want to emphasize?

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Build a character   Develop a voice   Show your personality & expertise   Be authentic & real   Tell a story

Most importantly, let others see how they can relate to you.

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Use a consistent name Across Profiles

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Be selective

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Blog = Your anchor

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Use Twitter to connect with people who share your interests and to promote your content

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Use LinkedIn to

build professional connections

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Evaluate Facebook to see if you should have a Fan Page or personal page

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Complete a Google Profile � that uses relevant keywords

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Don’t forget digital asset optimization � for your personal brand

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Consider other social media sites and � niche/industry-vertical sites

But don’t spread yourself too thin.

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Consider the SEO impact.

Search engines are using social signals in their algorithms.

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Use online reputation management tools � to monitor your personal brand

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Be real and be human

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www.FullSail.edu

Rob Croll Course Director Twitter: @RobCroll

Carol Cox Course Director Twitter: @CivicLink